COMPARE · UPDATED NOV 4, 2026
Pulse Pilot vs Perpetua
Perpetua is a goal-based Amazon PPC platform for brands that advertise in many countries and across Amazon, Walmart and DSP. You set a target; its engine sets the bids. Pulse Pilot lets you write the rules yourself or go hands-off, and shows the reason behind every change. Here's how they compare.
We make Pulse Pilot, so we're not neutral. We've tried to be fair: facts about the other tool come from its own pages wherever possible, the sources are listed at the bottom, and this page says where it's the better pick. Prices and features change, so check theirs before you buy. Spot something out of date? Email support@pulsepilotppc.com and we'll fix it.
The short version
- You advertise in many Amazon countries, or on Walmart or Instacart too
- You run Amazon DSP and want it in the same tool
- You want a client success team, and the budget for it
- You sell in the US, Canada or Mexico
- You want to write your own bid rules, not just set a target
- You want one flat price instead of $695 plus a percentage
What Pulse Pilot's Amazon PPC software does that Perpetua doesn't
Custom Amazon PPC rule building
Most Amazon PPC rule builders give a rule one date range. Pulse Pilot gives every condition its own. That matters, because the questions you actually ask run on different clocks:
In plain words: it's been expensive lately, and it's had enough clicks overall to judge it fairly. One rule, two clocks. Each condition also has its own exclusion, so it can skip the recent days Amazon is still filling in.
| Pulse Pilot | Perpetua | |
|---|---|---|
| Write your own bid rules | Yes | Narrow: rank and competitor triggers [11][12] |
| A different lookback for each condition | Yes, set on each condition | Not in its docs (one lookback per rule) |
| Skip the days Amazon is still filling in | Yes, set on each condition | Fixed: always skips the last 2 days |
| AND / OR conditions | Yes, AND and OR | Not stated in its docs |
| Test a rule before it goes live | Yes, a test run shows what it would change | Not in its docs (manual approval instead) |
| Reuse a rule across accounts | Yes, save it as a template and add it to any account | Not in its docs |
| Create single-keyword campaigns (SKCs) | Yes | Yes, Keyword Boost [16] |
| Harvest winners straight into their own SKC | Yes, harvest rules move winners into their own SKC | No: harvests into the goal's existing campaigns [13] |
| Hands-off mode | Yes, Autopilot | Yes, goals |
| Market conversion benchmark | Yes, per product | Sub-category ad benchmarks (Benchmarker) [17] |
Perpetua details from its own help center; sources at the bottom of this page. "Not in its docs" means we searched its help center on Nov 4, 2026 and didn't find it.
Perpetua pricing vs Pulse Pilot pricing
| Monthly ad spend | Pulse Pilot | Perpetua |
|---|---|---|
| $5,000 | $199 | $695 |
| $10,000 | $199 | $695 |
| $25,000 | $199 | $695 + a percentage of ad spend (rate not published) |
Perpetua's Essentials plan is $695/mo flat up to $10K of monthly ad spend. Above $10K, the Growth plan adds a percentage of managed ad spend that Perpetua doesn't publish [1][2]. Search term tracking is billed separately [2].
Amazon ads features, side by side
| Pulse Pilot | Perpetua | |
|---|---|---|
| Price at $10K ad spend | $199/mo | $695/mo |
| How you pay | Flat $199/mo. Unlimited products, never a percentage of ad spend | Flat up to $10K, then $695 plus a percentage of ad spend |
| Price at $25K ad spend | $199/mo | $695 + percentage (not published) |
| Extra Amazon accounts | $99/mo per extra Amazon account | Billed per marketplace (amount not published) |
| Free trial | 30-day free trial | None [6]; its site points you to a demo [1] |
| Contract | Month to month | Contract with a cancellation window, no refunds [7] |
| Amazon countries | US, Canada, Mexico | 21 |
| Other channels | Amazon only | Walmart, Instacart |
| Ad types | Sponsored Products, Brands, Display | Sponsored Products, Brands, Display, plus DSP |
| Data | Amazon's hourly data | Hourly on Growth (over $10K spend); not listed on Essentials |
| Who sets the bids | Your own rules (Pilot) or hands-off (Autopilot). The AI never sets a bid | Its engine bids toward your target ACoS. You can add rules and fixed bids |
| See why each change happened | Every change logged with the reason | Bid history (60 days) and a rules history; a reason for each change isn't described |
| Rank tracking | Yes, on Pilot and Autopilot (100 keywords included, more in blocks of 100 at $15/mo) | Share of voice and organic rank on Growth and up |
| Budget pacing | Yes, on Pilot and Autopilot | Monthly budget tracker |
| Dayparting | Yes, on Pilot and Autopilot | Yes, bid schedules on hourly data |
| Keyword harvesting and negatives | Yes, harvesting and negatives | Harvesting (on by default in Classic goals); negatives as suggestions or automatic rules |
| TACoS | TACoS by product (with Seller Central connected) | Profitability reporting |
For a US seller with about 20 products. Competitor details checked Nov 4, 2026 from the sources at the bottom of this page.
Where Perpetua is the better pick
- Far more countries and channels. Sponsored Products in 21 Amazon marketplaces, plus Walmart and Instacart [3][2]. Pulse Pilot covers the US, Canada and Mexico.
- Amazon DSP. Perpetua has a self-service DSP product [4]. Pulse Pilot doesn't run DSP.
- A human team on bigger plans. Growth adds a client success team and check-ins; Premium adds a dedicated team [1].
- Agency manager accounts with admin and manager roles across a group of accounts [5].
Where Pulse Pilot is also the better pick
- About a third of the price. $199 a month at any spend, with unlimited products. At $10K of spend that's $496 a month less than Perpetua's entry plan [1].
- A free trial, no sales call. Perpetua lists no free trial [6]. Pulse Pilot has a free trial and a free audit.
- Hourly data on every plan. Perpetua lists hourly data and intraday changes on Growth, its plan for accounts over $10K of spend [1]. Pulse Pilot runs on Amazon's hourly data at every spend level.
- No contract window. Perpetua processes cancellations within a window set in your contract and doesn't refund paid months [7]. Pulse Pilot is month to month.
How each one sets your Amazon ad bids
Perpetua is goal-based. For each goal you set a target ACoS and a daily budget, and its engine sets the bids, taking your whole ad history into account [8]. Perpetua suggests letting a goal run at least two weeks before changing it, and moving the target in small steps of 1–3% [8]. You can fix a bid so the engine leaves it alone, add bid multipliers, and layer rules for negatives, organic rank and inventory on top [9][10].
Pulse Pilot gives you two equal ways to run your ads. On Pilot, you build the rules yourself, with a lookback and an exclusion window on each condition, AND/OR logic, and a test run that shows what a rule would change before it touches a live bid. On Autopilot, Pulse Pilot builds and runs the campaign structure toward your goal, hands-off, including harvesting winning searches into their own single-keyword campaigns. Either way, the AI never sets a bid. Every change comes from readable rules and is logged with the reason. Click-count rules, dayparting and budget pacing run every hour on Amazon's hourly data.
Perpetua alternative: common questions
Is Pulse Pilot a good Perpetua alternative?
If you sell in the US, Canada or Mexico and want to write your own rules or go hands-off, with a lower flat price and a reason for every change, yes. If you need many countries, Walmart or DSP, Perpetua covers more.
How much does Perpetua cost?
As of Nov 4, 2026, $695/mo up to $10K of monthly ad spend. Above that, $695 plus a percentage of ad spend that Perpetua doesn't publish [1].
Does Perpetua have a free trial?
No free trial is listed [6]. Perpetua's site points you to a demo [1].
See all Amazon PPC software comparisons
- Perpetua pricing: https://perpetua.io/pricing
- Perpetua help: fees on your invoice (Apr 14, 2026): https://help.perpetua.io/en/articles/9787277-what-are-the-fees-i-see-on-my-perpetua-invoice
- Perpetua help: sponsored ads by country (Feb 2026): https://help.perpetua.io/en/articles/4856908-the-sponsored-ads-you-can-optimize-in-perpetua-by-country-and-advertiser-type
- Perpetua DSP self-service: https://perpetua.io/amazon-demand-side-platform-self-service
- Perpetua help: manager account permissions (Mar 2026): https://help.perpetua.io/en/articles/6060395-user-permissions-in-manager-accounts
- Capterra: Perpetua pricing: https://www.capterra.com/p/184755/Perpetua/pricing/
- Perpetua help: cancel your account (Feb 2026): https://help.perpetua.io/en/articles/3020425-how-do-i-delete-cancel-my-account
- Perpetua help: changing a goal (Feb 2026): https://help.perpetua.io/en/articles/6891497-what-factors-should-i-consider-before-making-changes-to-a-goal
- Perpetua help: bid adjustments (Mar 2026): https://help.perpetua.io/en/articles/3634171-bid-adjustments
- Perpetua help: rules: https://help.perpetua.io/en/collections/17795684-rules
- Perpetua help: rules, adjust bids based on organic rank: https://help.perpetua.io/en/articles/15925566-rules-adjust-bids-based-on-organic-rank
- Perpetua help: rules, adjust bid based on competitor signals: https://help.perpetua.io/en/articles/15165502-rules-adjust-bid-based-on-competitor-product-signals
- Perpetua help: Sponsored Products goal structure: https://help.perpetua.io/en/articles/3685907-sponsored-products-goal-structure
- Perpetua help: Classic, SAG, MAG and KWB campaigns compared: https://help.perpetua.io/en/articles/8890394-comparing-feature-variances-in-classic-goal-sag-mag-and-kwb-campaigns
- Perpetua help: rules, negative match on search-term performance: https://help.perpetua.io/en/articles/12458912-rules-negative-match-based-on-search-term-performance
- Perpetua help: Keyword Boost: https://help.perpetua.io/en/articles/3628489-keyword-boost
- Perpetua help: Benchmarker: https://help.perpetua.io/en/articles/6294780-what-is-the-benchmarker
Amazon PPC software for sellers: build your own rules in Pilot, or hand the account to Autopilot. Flat $199 a month, unlimited products, on Amazon's hourly data.