Pilot

Your rules.
Better data behind them.

Your rules.
Better data behind them.

Your rules.
Better data behind them.

A sandbox for any rule you can think of, with data most rule tools don’t have:

A sandbox for any rule you can think of, with data most rule tools don’t have:

Any rule you want: bids, budgets, placements, pauses, negatives

Any rule you want: bids, budgets, placements, pauses, negatives

30+ metrics, including market conversion rate and organic rank

30+ metrics, including market conversion rate and organic rank

Harvest winners into single‑keyword or pooled campaigns

Harvest winners into single‑keyword or pooled campaigns

Set a different lookback for each condition

Set a different lookback for each condition

Rules that fire when a keyword hits your click count

Rules that fire when a keyword hits your click count

Start 30-day free trial

Try it on sample data

No credit card · Team seats and client accounts · Cancel anytime

Example Amazon PPC rule in Pilot: when a keyword hits 10 clicks, if ACoS is 25% or less over the last 7 days, PPC orders are at least 2 over the last 3 days, organic rank is worse than 5 and market CVR is at least 28%, raise the bid 10% up to $2.25. Optional Copilot switch below.
Example Amazon PPC rule in Pilot: when a keyword hits 10 clicks, if ACoS is 25% or less over the last 7 days, PPC orders are at least 2 over the last 3 days, organic rank is worse than 5 and market CVR is at least 28%, raise the bid 10% up to $2.25. Optional Copilot switch below.

Market conversion rate

See which Amazon PPC keywords beat the market.

See which Amazon PPC keywords beat the market.

See which Amazon PPC keywords beat the market.

Pilot puts the market’s conversion rate next to yours on each keyword, and lets you use it as a condition in any rule.

Pilot puts the market’s conversion rate next to yours on each keyword, and lets you use it as a condition in any rule.

Pilot puts the market’s conversion rate next to yours on each keyword, and lets you use it as a condition in any rule.

How market benchmarks work →

Line chart of one keyword’s conversion rate over 11 weeks rising from 11% to 22.4%, above a flat market conversion rate of 14.2%.
Line chart of one keyword’s conversion rate over 11 weeks rising from 11% to 22.4%, above a flat market conversion rate of 14.2%.

Example keyword from a fictional account.

Rule builder

Any trigger. Any metric. Any action.

Any trigger. Any metric. Any action.

Any trigger. Any metric. Any action.

Pick when it runs, what it checks and what it does. Each condition gets its own time window.

Pick when it runs, what it checks and what it does. Each condition gets its own time window.

Pick when it runs, what it checks and what it does. Each condition gets its own time window.

How bid rules work →

How a Pilot rule is built: when it runs (hit counter, every day or chosen days), what it checks (ACoS, ROAS, CVR, Market CVR, organic rank and more), and what it does (bids, budgets, placements, pause or enable, negatives, harvest).
How a Pilot rule is built: when it runs (hit counter, every day or chosen days), what it checks (ACoS, ROAS, CVR, Market CVR, organic rank and more), and what it does (bids, budgets, placements, pause or enable, negatives, harvest).

Rule log

See what your rules did, and why.

See what your rules did, and why.

See what your rules did, and why.

Each change shows the rule that fired, the before and after, and the reason in plain words.

Each change shows the rule that fired, the before and after, and the reason in plain words.

Amazon PPC Rule Log showing changes made by Pilot rules and Copilot, each with the rule that fired, the before and after, and a plain-language reason.
Amazon PPC Rule Log showing changes made by Pilot rules and Copilot, each with the rule that fired, the before and after, and a plain-language reason.

How the change log works →

Copilot

Want a hand? Switch on Copilot, one campaign at a time.

Want a hand? Switch on Copilot, one campaign at a time.

Want a hand? Switch on Copilot, one campaign at a time.

Hand any Sponsored Products campaign to the same engine that runs Autopilot. It sets that campaign’s bids, judging each keyword against the market; your bid and placement rules step aside, while your pause, negative and budget rules keep running.

Hand any Sponsored Products campaign to the same engine that runs Autopilot. It sets that campaign’s bids, judging each keyword against the market; your bid and placement rules step aside, while your pause, negative and budget rules keep running.

Copilot’s bid changes show up in the Rule Log with the before, the after and why they changed.

Switch it off and your rules take over again. Bids stay where Copilot left them.

How Copilot works →

A campaign list with Copilot switched on for two of four campaigns

More control

The tools pros reach for next.

The tools pros reach for next.

The tools pros reach for next.

Everything here works with your rules, in the same $199 plan.

Everything here works with your rules, in the same $199 plan.

Organic rank over 10 days for four keywords, colour-coded from green near the top of search to red at 100 and beyond.

Rank tracking

See whether your rules move rank.

See whether your rules move rank.

Organic and sponsored rank, twice a day, with rules that can act on it.

See more →

Hour-by-hour bid adjustments across a day, from 30% lower overnight to 30% higher in the evening.

Dayparting

Bid more in the hours that sell.

Bid more in the hours that sell.

Set bid adjustments hour by hour, built from your own hourly data.

See more →

A winning search term, 4 orders at 28% CVR, sent either to an existing exact campaign or to a new single-keyword campaign.

Campaign builder

Move winners where you want them.

Move winners where you want them.

Build campaigns in a few clicks. Harvest rules send winning searches to an existing campaign or a new single-keyword one.

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For agencies and teams

Run every client’s Amazon Ads from one place.

Run every client’s Amazon Ads from one place.

Run every client’s Amazon Ads from one place.

Managing 10+ accounts? Talk to us →

Team seats with permissions

Choose who can build rules, switch Autopilot on or change budgets. No charge per seat.

Every client in one login

Switch between brands and client accounts without logging out.

+$99/mo per additional Amazon account

Flat, per account. Never a percentage of your clients’ ad spend.

Also included

All in the same $199 plan.

All in the same $199 plan.

All in the same $199 plan.

No higher tier. Each additional Amazon account is +$99 a month.

No higher tier. Each additional Amazon account is +$99 a month.

No higher tier. Each additional Amazon account is +$99 a month.

Keyword Manager

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Search term reports

Negative keywords

Placement adjustments

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Budget pacing

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Product targeting

Sponsored Brands and Display

Save rules as templates

Bulk edits

Sales funnel

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TACoS for every product

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Sample data to try it first

Try Pilot free for 30 days.

Try Pilot free for 30 days.

Try Pilot free for 30 days.

No credit card. $199 a month flat after that.

No credit card. $199 a month flat after that.

No credit card. $199 a month flat after that.

Start 30-day free trial

No % of ad spend

Cancel anytime

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