AI Pilot
Your rules. Your logic. Running on their own.
AI Pilot is the manual cockpit for sellers and agencies who’d rather build the strategy than hand it over. Compose the exact rules you want, arrange the order they run, and let them work — while the AI stays a helper you switch on, never a driver you can’t switch off.
Rule automation
Build a rule for anything you can measure
Every rule you build tests real Amazon metrics and takes a real action — no presets, no black box deciding for you. Stack conditions together, set the lookback window that matters to you, arrange your rules in the order they fire, and set each to run as often as every hour.
You decide what runs first.
Rules apply in the order you arrange them — raises, cuts, negatives, pauses, whatever sequence your strategy calls for. When two rules could touch the same target, precedence is yours to set, not ours to guess. That’s the difference between automation you supervise and automation that surprises you.
The real builder — compose conditions, pick actions, set your order.
Run on the cadence you choose
Set each rule to run hourly, daily, every few days, weekly, or monthly — as often or as rarely as its job calls for.
Fresh metrics every hour
We pull your data from Amazon Marketing Stream every hour — so hourly rules act on what’s happening now, not yesterday’s report.
Two ways to trigger
Fire whenever your chosen threshold is crossed — ACoS, clicks, impressions, and more — or on a running tally of clicks, spend, or orders.
A click gate for thin data
Set a minimum number of clicks and the rule leaves a keyword alone until there’s enough data to trust. No acting on two unlucky clicks.
Every condition reads its own window
Judge ACoS over the last few days while another condition weighs orders over a longer stretch. Per-condition lookbacks, not one window for the whole rule.
Test against your own target
Compare a metric to each campaign’s goal instead of a fixed number — one rule adapts across campaigns with different targets.
Stack multiple actions
One rule can take several actions in a single pass — lower the bid and add the wasting term as a negative, together.
Compose the logic, not a preset
Stack conditions with AND inside a group, OR across groups. Build the exact logic your strategy calls for, as deep as you need.
Keyword manager
Every keyword, every metric, one screen
Your whole account’s keyword performance in one sortable table — 30 columns from spend and ACoS to new-to-brand and rank position. Filter by campaign, tag, match type, or any metric range. Edit a bid inline, or select a batch and adjust, pause, negate, or tag in a single move.
Then drill in — by the hour
Open any keyword and switch daily to hourly
See how a keyword actually moved through the day — impressions, clicks, spend, and sales, hour by hour. It’s built on Amazon Marketing Stream, Amazon’s hour-by-hour feed — the granularity most tools flatten into a single daily total.
Recent hours settle within 48h as attribution finalizes
Filter and sort anything
Search, campaign, tag, match type, status, and metric-range filters. Sort by any column.
Act in bulk
Adjust bids, enable, pause, archive, add negatives, or tag — across a whole selection at once.
Daily or hour by hour
Flip any keyword’s detail from daily to hourly and watch it move through the day.
Outcomes in full view
You see everything the AI does — the results, not a black box
Every keyword and campaign it manages sits right in your Pilot tables, badged so you always know it owns them — same 30 columns, same bid history, same hour-by-hour view. Every bid it moves, every winner it harvests, every point of rank it earns shows up in the reporting you already use. The engine’s ruleset — the logic that decides all of it — stays under the hood, tuned and proprietary. You get the outcomes, fully in view. The formula stays ours.
Search-term harvest
Harvest your winners — and you decide where they go
Your harvest reads the real phrases shoppers type to find you and promotes the proven winners into keywords. Build a harvest rule, pick its destination, and every winner it finds lands exactly where you want it.
Choose your destination
Its own campaign
Graduate a winner into a dedicated single-keyword campaign — its own budget, its own bid, isolated so you can scale a proven term without the noise of the campaign it came from.
A pooled campaign
Route winners into an existing campaign that pools your keywords — keep your account structured exactly the way you already run it.
Set the rule once — harvest routes every winner it finds to the destination you picked.
Winners get promoted. The terms that don’t earn? Your rules handle those — bid them down or pause them, on the conditions you set.
Dayparting
Bid by the hour — on your schedule, not a guess
Paint your own by-hour schedule across the week and pick exactly which keywords and campaigns it governs. Your bids shift up, down, or pause by hour of day — every hour, automatically, on the hours you set.
Your week, hour by hour
12a
6a
12p
6p
11p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Bid up
Baseline
Bid down
Pause
Paint your hours
Set every hour of every day — bid up when you convert, down or off when you don’t.
Pick what it governs
Choose exactly which keywords and campaigns the schedule applies to — nothing you didn’t select.
Runs every hour
Once it’s set, it applies your schedule automatically, every hour, on its own.
Every automated change is on the record
Nothing happens in the dark — three logs show exactly what changed, on which keyword or campaign, and when.
Rules Log
Every rule fire and what it changed.
Harvest Log
Every promotion and negative, and where it landed.
Pacing Log
Every budget move, up or down.
Optional AI assist
Manual by default. Add AI to your bids where you want it.
Pilot puts you in the driver’s seat — every bid, every rule, your call. The AI is off until you turn it on. When you want a hand on a specific campaign, you can enroll its bids into AI management — a deliberate choice you make campaign by campaign, not a default running in the background. It only ever does the one job you hand it.
Bid management
Enroll a campaign, set a goal, and the AI manages its bids toward it — within the bounds you set.
Goal-driven bidding (ACoS, ROAS, CPA, CVR)
Auto-pauses dead spend
Tunes placement bids
Your own rules safely benched, restored on unenroll
AI dayparting
A separate opt-in. Hand your dayparting to the AI and it authors a weekly hour-by-hour bid schedule from your data.
Weekly AI-authored schedule
Built from your hourly data
Or keep painting the grid yourself
That’s the whole list. The AI never creates or deletes your rules, never flips a campaign’s status, never restructures anything, and never touches Amazon on a campaign you haven’t enrolled. It’s help you switch on, exactly where you want it — never a default you have to switch off.
Daily brief
Every morning, a jargon-free account summary
Copilot writes you a daily account-health summary — what moved, what’s working, what needs an eye — in words you’ll actually read, on your dashboard. It’s a read on your account, not a hand on the controls.
Bulk in a spreadsheet
Manage at scale in a spreadsheet
For agencies and power users, the biggest jobs don’t happen one row at a time. Download a template, work in the spreadsheet you already know, and upload to apply.
Build campaigns in Excel
Download the template, fill it in, and upload to create Sponsored Products campaigns, ad groups, keywords, targets, negatives, and tags in one shot.
Export, edit, re-upload
Pull your campaigns into a spreadsheet, change bids or add keywords in bulk, and upload to apply the changes.
Map campaigns for harvest
Define your source-to-destination harvest mappings in bulk from a spreadsheet, instead of wiring them one by one.
Uploads run in review-then-apply — you see the parsed result before anything goes live.
Manual control
Everything’s editable by hand, too
Rules are the engine, but you’re never forced through them. Every lever is one you can pull directly:
Bids — set, raise, or lower any keyword or target, one at a time or in bulk, with your own min/max clamps.
Keywords — add exact, phrase, or broad, at the starting bid you choose.
Negatives — block a wasting term in one campaign or fan it across many at once.
Placement — tune top-of-search, product-page, and rest-of-search modifiers by hand.
Search terms — promote a winner to a keyword or negate a loser, right from the report.
Rules for the work you want automated. Direct control for everything else.
Rank tracking
Watch your rank move, organic and sponsored
Track your keywords on any ASIN and see daily rank as a heatmap — organic and sponsored, side by side. Expand a tracked keyword to see which of your real customer search terms are feeding it. It’s the proof that your rule strategy is actually moving position, not just spending budget.
Rank by day — lower is better
Organic
Sponsored
41
33
27
19
14
9
6
52
44
31
23
16
11
7
38
29
22
17
12
8
4
47
40
34
26
20
13
9
33
26
21
15
10
7
5
58
49
37
28
18
12
8
Needs work
Climbing
Top ranked
Behind every rank
See every search building it — and the target winning it
Expand any tracked keyword to see the real customer searches building its rank — every query that contains every word of your keyword, in any order. For each one, you see which of your targets served the ad, the match type, and how it performed. Because exact matches aren’t the only sales that move rank: phrase, broad, and auto all count.
PPC Search Terms · Last 14 Days
toddler swim vest
Current rank
#6
Customer queries containing every word of this keyword, and the ads serving them.
Customer search term
Advertised target
Match
Sales
ACoS
toddler
swim
vest
toddler swim vest
Exact
$142
3.4%
toddler
swim
vest
float
toddler swim vest
Phrase
$54
2.4%
best
toddler
swim
vest
2-3
toddler swim vest
Phrase
$41
2.2%
swim
vest
for
toddler
swim vest
Broad
$38
5.5%
toddler
puddle
jumper
swim
vest
loose-match
Auto
$0.00
—
Matched words are highlighted. Every match type that contains your keyword’s words counts toward its rank — not just exact.
Deep enough to run client accounts
If you’re managing accounts for other people, Pilot gives you what a black box can’t: rules you can explain, an order you can defend, and rank movement you can screenshot into a report. Full manual control, optional AI help exactly where you want it, and nothing happening you didn’t set up.
Pulse Pilot automates your Amazon advertising — bids, dayparting, search-term harvesting, and budgets — and shows you the receipt for every dollar it moves.