AI Autopilot
Your PPC, handled. Every move explained.
Autopilot builds your campaigns, manages your bids and budgets, harvests your winners, and blocks your losers — automatically, around the clock. And it shows you the receipt for every single decision, in words you’ll actually read.
It builds the system the pros build by hand.
Experienced sellers structure every product the same way: an Auto campaign to discover search terms, a Research campaign to test the promising ones, and exact-match campaigns for the proven winners. It takes hours to build and constant attention to run. Autopilot builds it for you — and runs the whole ladder automatically.
Auto
→
Research
→
Winner campaign
↘ Blocked — dead terms drop off
Your history isn’t wasted.
On day one, Autopilot mines your existing campaigns’ search-term history and pre-places your proven terms. You start from what you’ve already learned, not from zero.
Terms climb as they prove themselves.
A search term that converts gets promoted to Research as an exact keyword. Keep proving itself at your target ACoS, and it graduates into its own single-keyword campaign — evaluated continuously, automatically.
Losers get blocked at the door.
Terms that burn clicks with zero orders are automatically negated in the source campaign — with a receipt showing exactly what each block saved you. (“Spent $6.40 across 14 clicks with no sales — blocked.”)
No hostile takeover.
Your existing campaigns aren’t switched off overnight. Autopilot crossfades budgets gradually — old campaigns step down as the new structure steps up — and only takes over fully once the handoff is complete.
It works while you sleep.
Dayparting, written by AI, refreshed weekly.
Every week, Claude reads your hour-by-hour performance and writes a bid schedule for every product with graduated keywords and enough history to support one — bidding up when your shoppers buy, down when they don’t.
Budgets that pace themselves.
Weekly budget enforcement per product, reallocation toward what’s working, and a floor under everything — so you hit your target without overspending by day 5.
A receipt every 30 minutes.
Every automated action lands in your activity ledger with a one-sentence why written by Claude, in words you’ll actually read — what changed, what it was before, and the reasoning. No black box.
Hands off when the shelf is empty
When a product goes out of stock, Autopilot stops adjusting its bids — it won’t chase performance on a listing that can’t convert, and it picks back up when stock returns.
Raised your bid on 'airtight pantry containers' to get more clicks on a term that has been converting.
The rule wanted to raise this bid and stopped, because it was already at the maximum you set. Nothing changed — and here is the receipt saying so.
Blocked from showing ads because it was spending money without producing any sales. It stops serving in the campaign it came from.
Promoted one search term to exact-match targeting yesterday, and made one budget adjustment. Ads are carrying 19.6% of the sales they generate against your 25% goal, and 7.2% of this product's total revenue — organic included — so the ad spend isn't propping up the whole product. Daily pace is running under budget; nothing here needs your attention before the next review.
Discovery spend over the last month produced seventeen promotions out of the source lane and no exits from research yet — the pipeline is maturing, not leaking. Research keywords need more time to earn the exit gates, and the lanes stay profitable on existing terms.
Dayparting
Your by-hour schedule, written for you
Autopilot’s AI reads each product’s hour-by-hour performance and authors a weekly by-hour schedule — bidding up when you convert, easing off when you don’t. You don’t lift a finger; it just runs.
This week’s schedule — authored by the AI
12a
6a
12p
6p
11p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Bid up
Baseline
Bid down
Pause
Authored for you
The AI reads each product’s by-hour performance and writes the weekly schedule — no setup, no grid to paint.
Only by the hour
It nudges your bid up or down by hour of day, within safe bounds — it never changes your base bid.
Runs every hour
Once authored, the schedule applies automatically, every hour of the day — hands-off.
You’re always in control.
Nothing runs until you say go.
Your campaigns are built in preview. You review the structure, the budget, the keywords — nothing spends a dollar until you click Go Live.
Spend Shield watches the money.
Every product gets a weekly spending envelope. Pace too hot and Spend Shield reins in budgets — never past your ceiling, every trim logged with its reason.
You set the ceiling.
Bids, harvests, and dayparting run automatically, and the AI can shift budget between your campaigns to chase winners. But it can never raise the weekly ceiling you set — that move always comes to you to approve.
Remove it anytime.
Every keyword and campaign the AI touches stays right in your tables, badged so you always know it owns them. Pause or remove a product anytime — management stops on the spot and your campaigns keep running exactly where they are, live and yours to edit.
This product has been spending its full envelope every day this week while staying inside your ACoS goal. Raising the envelope lets it keep the winners running instead of going dark by Friday.
Two exact-match campaigns here are capped before the evening hours where this product converts best. More room would let them stay live through that window.
Start every morning already caught up.
Your daily briefing.
Every day, Claude writes a short narrative of your account, in words you’ll actually read: what happened, what it did about it, what’s worth your attention versus routine noise.
The full paper trail, whenever you want it.
Every action across every product, filterable, with before/after values and the why — plus weekly digests that roll it all up with receipts you can drill into.
Checked in on all four products yesterday — scheduled four time-of-day reviews across the account, made one budget adjustment for Norlend BL6, and left everything else as it was. Norlend BL6 is the one to watch: it's spending about 62% of its sales on ads against a 40% goal, and its daily spend is running about 26% over pace — bids may be pulled back at the next review. Two other products have a setup note worth knowing about (their weekly budgets don't fully cover all their campaigns), but both are otherwise quiet with no ad spend recorded yesterday.
Discovery spend over the last month produced sixteen promotions out of the source lane and no exits from research yet — the pipeline is maturing, not leaking. Research keywords need more time to earn the exit gates, and the lanes stay profitable on existing terms.
Premises hold: reviewed one product across one check this week — no premise changes proposed.
This campaign's daily budget was cut from $5.70 to $5.20 so the system could shift money to other campaigns within your $140.00/week limit, based on your goal's preference for this type of campaign.
The 'Norlend — GC4 — Broad — Find clicks' rule was reversed on 'bamboo lid storage jars', meaning a previous bid increase that was meant to find more clicks got undone.
The system cut this campaign's daily budget from $6.20 to $5.70 to rein in the product's overspending ($179.40 spent versus $140.00 budgeted for the week), shifting money to campaign types that matter more for your goal.
Converting steadily in the research lane and close to earning its own exact-match campaign. Nothing to do — it graduates on its own once it clears the gate.
Second-best converter this month and approaching graduation. Bids are being scaled while it stays above its market bar.
Taking clicks without converting. It is on the pause list for the next review unless a sale lands before then.
Broad and expensive per click with no orders behind it. Queued for negation if the next few days look the same.
Rank tracking
Watch your rank climb as the AI scales your winners
Your plan includes 200 tracked keywords, so you can watch where your products land on the search page — organic and sponsored. As Autopilot scales what’s working, you can see your rank respond, and see which of your search terms are driving each keyword. (More keywords available as add-ons.)
Rank by day — lower is better
Organic
Sponsored
41
33
27
19
14
9
6
52
44
31
23
16
11
7
38
29
22
17
12
8
4
47
40
34
26
20
13
9
33
26
21
15
10
7
5
58
49
37
28
18
12
8
Needs work
Climbing
Top ranked
Organic and sponsored
See both — where you rank in the free listings and where your ads land.
See what’s driving it
See the real customer search terms feeding each keyword’s rank.
The ads-to-organic flywheel
Watch paid performance pull your organic rank up over time.
See where the sale is actually lost.
Every product moves shoppers through four stages — searched, clicked, added to cart, bought. Pulse Pilot shows yours against the market at every stage, so you know whether the problem is your ad, your listing, or your price.
Amazon reports this data for brand-registered products.
- 1.5% of shoppers who saw you clicked, against 1.8% for the market on the same terms.
- This is the widest gap of the four stages, and it sits at the top of the funnel — everything downstream is measured on what survives it.
- Cart-adds and purchases both run ahead of the market on the same search terms.
- Shoppers who reach the page buy at a healthy rate — so the page, the images and the price are not what is costing you this week.
- 1.5% of shoppers who saw you clicked, against 1.8% for the market on the same terms.
- This is the widest gap of the four stages, and it sits at the top of the funnel — everything downstream is measured on what survives it.
- Cart-adds and purchases both run ahead of the market on the same search terms.
- Shoppers who reach the page buy at a healthy rate — so the page, the images and the price are not what is costing you this week.
- 1.5% of shoppers who saw you clicked, against 1.8% for the market on the same terms.
- This is the widest gap of the four stages, and it sits at the top of the funnel — everything downstream is measured on what survives it.
- Cart-adds and purchases both run ahead of the market on the same search terms.
- Shoppers who reach the page buy at a healthy rate — so the page, the images and the price are not what is costing you this week.
The stage that’s costing you
Each stage gets graded against what the rest of the market achieves. The weakest one gets called out by name, so you’re not guessing which end of the funnel to fix.
It tells you whose problem it is
Clicks are your ad’s job. Cart-adds are your listing’s. Purchases are your price and reviews. Each stage points at the thing that actually controls it.
Query by query, week over week
Every search term shoppers used to find your product, tracked weekly against the market — so you can see a listing change work, or fail, in the data.
It feeds the engine, not just the report
The same market conversion data setting these grades is what the AI grades your keywords against. One source of truth, one bar.
Nothing to outgrow.
Autopilot isn’t the starter tier. It’s the full engine with the AI driving. Every pro feature — the rule builder, keyword tools, rank tracking, all of it — is already in your account the day you want it. One subscription. Both modes. Switch anytime.
Explore AI Pilot
Let it drive. Read the receipts.
30-day free trial. Connect your Amazon account in under two minutes.
Pulse Pilot automates your Amazon advertising — bids, dayparting, search-term harvesting, and budgets — and shows you the receipt for every dollar it moves.