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Amazon PPC notes, with real numbers
Amazon PPC notes, with real numbers
Amazon PPC notes, with real numbers
Structure · From a real account
Amazon PPC campaign structure for beginners: discovery first, then exact
Amazon PPC campaign structure for beginners: discovery first, then exact
Auto campaigns find the searches. Exact campaigns spend on the ones that proved themselves. Here's how to set up the hand-off, with real numbers.
Auto campaigns find the searches. Exact campaigns spend on the ones that proved themselves. Here's how to set up the hand-off, with real numbers.
Keywords · From a real account
Amazon PPC negative keywords: cut the waste without blocking buyers
Amazon PPC negative keywords: cut the waste without blocking buyers
When does a search term deserve a negative? Negative exact vs negative phrase, the 4-word limit, and real data from an account where one negative would have blocked its best search.
When does a search term deserve a negative? Negative exact vs negative phrase, the 4-word limit, and real data from an account where one negative would have blocked its best search.
Placements · Bidding
Your ACoS problem might be a placement problem
Your ACoS problem might be a placement problem
The same keyword converts very differently depending on where the ad shows. A real 30-day account: product pages took 41% of spend at a 57% ACoS, top of search 13% at 25%.
The same keyword converts very differently depending on where the ad shows. A real 30-day account: product pages took 41% of spend at a 57% ACoS, top of search 13% at 25%.
Budget · Allocation
Your PPC budget is probably funding the wrong products
Your PPC budget is probably funding the wrong products
Most ad budgets are split by habit, not results. A real 30-day account shows 57% of spend going to products that brought in 31% of sales. Here's how to check yours.
Most ad budgets are split by habit, not results. A real 30-day account shows 57% of spend going to products that brought in 31% of sales. Here's how to check yours.
Ranking · Conversion
Why isn't my product ranking? Check this before you spend more on ads
Why isn't my product ranking? Check this before you spend more on ads
More ad spend doesn't always move organic rank. If shoppers click or buy less than the market, ads buy exposure, not rank. Here's how to tell, and what to fix first.
More ad spend doesn't always move organic rank. If shoppers click or buy less than the market, ads buy exposure, not rank. Here's how to tell, and what to fix first.
Automation · Rule building
Automation rules that don't fight each other: balancing the gas and the brakes
Automation rules that don't fight each other: balancing the gas and the brakes
Most PPC automation goes wrong because rules are lopsided or fight each other. Here's how to pair raises with cuts, add a dead zone and set click triggers from your conversion rate.
Most PPC automation goes wrong because rules are lopsided or fight each other. Here's how to pair raises with cuts, add a dead zone and set click triggers from your conversion rate.
Keywords · From a real account
How many clicks before you cut a keyword? It depends on one number.
How many clicks before you cut a keyword? It depends on one number.
“Pause it after 20 clicks with no sale” is the most common advice out there. Depending on your conversion rate, it’s either far too patient or far too quick. Here’s how to work out the right number from your clicks per sale.
“Pause it after 20 clicks with no sale” is the most common advice out there. Depending on your conversion rate, it’s either far too patient or far too quick. Here’s how to work out the right number from your clicks per sale.
ACoS · From a real account
Cutting bids is the usual fix for high ACoS. Check this first.
Cutting bids is the usual fix for high ACoS. Check this first.
Two quick checks tell you whether a high ACoS is really a bidding problem. On two products in this account, the second check changed the answer.
Two quick checks tell you whether a high ACoS is really a bidding problem. On two products in this account, the second check changed the answer.