COMPARE · UPDATED NOV 4, 2026
Pulse Pilot vs Teikametrics
Teikametrics and Pulse Pilot are both Amazon PPC software that run on hourly Amazon ads data. The differences are in who controls the bids, whether you can write your own rules and see why bids changed, and what happens to the price once your ad spend passes $10K.
We make Pulse Pilot, so we're not neutral. We've tried to be fair: facts about the other tool come from its own pages wherever possible, the sources are listed at the bottom, and this page says where it's the better pick. Prices and features change, so check theirs before you buy. Spot something out of date? Email support@pulsepilotppc.com and we'll fix it.
The short version
- You spend under $10K a month on ads and want the lowest price
- You want hands-off AI bidding and don't want to write rules
- You also sell on Walmart or TikTok Shop
- Your ad spend is over $10K a month, or soon will be
- You want to write your own bid rules
- You want to see why every bid changed
What Pulse Pilot's Amazon PPC software does that Teikametrics doesn't
Custom Amazon PPC rule building
Most Amazon PPC rule builders give a rule one date range. Pulse Pilot gives every condition its own. That matters, because the questions you actually ask run on different clocks:
In plain words: it's been expensive lately, and it's had enough clicks overall to judge it fairly. One rule, two clocks. Each condition also has its own exclusion, so it can skip the recent days Amazon is still filling in.
| Pulse Pilot | Teikametrics | |
|---|---|---|
| Write your own bid rules | Yes | No custom bid-rule builder in its docs; keyword filters for harvest and negatives |
| A different lookback for each condition | Yes, set on each condition | Not in its docs |
| Skip the days Amazon is still filling in | Yes, set on each condition | Not in its docs |
| AND / OR conditions | Yes, AND and OR | Not stated in its docs |
| Test a rule before it goes live | Yes, a test run shows what it would change | Not in its docs |
| Reuse a rule across accounts | Yes, save it as a template and add it to any account | Not in its docs |
| Create single-keyword campaigns (SKCs) | Yes | Not in its docs |
| Harvest winners straight into their own SKC | Yes, harvest rules move winners into their own SKC | No: routes to Brand, Competitor and Generic ad groups |
| Hands-off mode | Yes, Autopilot | Yes, AI Smart Campaigns |
| Market conversion benchmark | Yes, per product | Not in its docs (benchmarks cover CPC, ROAS, ACoS, TACoS) [13] |
Teikametrics details from its own help center; sources at the bottom of this page. "Not in its docs" means we searched its help center on Nov 4, 2026 and didn't find it.
Teikametrics pricing vs Pulse Pilot pricing
| Monthly ad spend | Pulse Pilot | Teikametrics |
|---|---|---|
| $5,000 | $199 | $149 (billed yearly) |
| $10,000 | $199 | $149 (billed yearly) |
| $25,000 | $199 | Custom pricing + 3% of the $15K over $10K ($450) |
Teikametrics' Essentials plan is $149/mo billed yearly or $179/mo monthly, up to $10K of ad spend. Above $10K, it moves to custom pricing plus 3% of spend over $10K [1]. Its Sep 2025 billing article put the base at $499/mo yearly, which would make $25K of spend about $949/mo [2]. Your tier is set by the last 30 days of spend [2].
Amazon ads features, side by side
| Pulse Pilot | Teikametrics | |
|---|---|---|
| Price at $10K ad spend | $199/mo | $149/mo yearly, $179/mo monthly |
| How you pay | Flat $199/mo. Unlimited products, never a percentage of ad spend | Flat up to $10K, then custom pricing + 3% of spend over $10K |
| Price at $25K ad spend | $199/mo | Custom + $450 |
| Extra Amazon accounts | $99/mo per extra Amazon account | Not published |
| Free trial | 30-day free trial | 30 days, card required [3][4] |
| Contract | Month to month | Monthly, or yearly paid upfront with no mid-term refunds [2] |
| Amazon countries | US, Canada, Mexico | Covers US, Canada and Mexico in one connection, plus more |
| Other channels | Amazon only | Walmart, TikTok Shop |
| Ad types | Sponsored Products, Brands, Display | Sponsored Products, Brands, Display and Video (moving to Smart Campaigns from Oct 15) [15] |
| Data | Amazon's hourly data | Hourly, through Amazon's streaming data [6] |
| Who sets the bids | Your own rules (Pilot) or hands-off (Autopilot). The AI never sets a bid | Its AI sets bids within your goals, ACoS limit and bid range |
| See why each change happened | Every change logged with the reason | Not described in its help center |
| Rank tracking | Yes, on Pilot and Autopilot (100 keywords included, more in blocks of 100 at $15/mo) | Share of voice and average product rank (Market Intelligence) [11] |
| Budget pacing | Yes, on Pilot and Autopilot | Yes, monthly budget pacing and forecasts [12] |
| Dayparting | Yes, on Pilot and Autopilot | Yes, a bid scheduler you set |
| Keyword harvesting and negatives | Yes, harvesting and negatives | Yes, as suggestions or automatic |
| TACoS | TACoS by product (with Seller Central connected) | Yes, in its Compass dashboard |
For a US seller with about 20 products. Competitor details checked Nov 4, 2026 from the sources at the bottom of this page.
Where Teikametrics is the better pick
- Cheaper under $10K of spend. $149/mo billed yearly is $50 less than Pulse Pilot [1].
- More channels. Amazon, Walmart and TikTok Shop in one place [3]. DSP and Amazon Marketing Cloud on its higher plans [1].
- More than ads. Listing, inventory and refund-recovery tools are part of the suite [3].
- Hourly bidding. Like Pulse Pilot, it updates bids every hour from Amazon's streaming data [6].
Where Pulse Pilot is also the better pick
- No jump at $10K. Above $10K, Teikametrics moves to custom pricing plus 3% of spend over $10K [1]. Pulse Pilot stays $199 at any spend.
- Billing that stops when you cancel. Teikametrics' billing article (Sep 2025) says the 3% fee on spend over $10K keeps applying after you cancel, until you contact support to remove your connected accounts [2].
How each one sets your Amazon ad bids
Teikametrics is AI-led. You set a goal, an ACoS limit and minimum and maximum bids, and its bidder re-evaluates bids every hour using conversion forecasts, seasonality and day of week [6][7]. You can add filters for adding and negating keywords, and build your own dayparting schedule [8][9].
Pulse Pilot gives you two equal ways to run your ads. On Pilot, you build the rules yourself, with a lookback and an exclusion window on each condition, AND/OR logic, and a test run that shows what a rule would change before it touches a live bid. On Autopilot, Pulse Pilot builds and runs the campaign structure toward your goal, hands-off, including harvesting winning searches into their own single-keyword campaigns. Either way, the AI never sets a bid. Every change comes from readable rules and is logged with the reason. Click-count rules, dayparting and budget pacing run every hour on Amazon's hourly data.
Teikametrics alternative: common questions
Is Pulse Pilot a good Teikametrics alternative?
If your ad spend is over $10K a month, or you want to write your own rules and see why bids change, yes. Under $10K, if you want hands-off AI and the lowest price, Teikametrics is cheaper.
How much does Teikametrics cost?
As of Nov 4, 2026, $149/mo billed yearly or $179/mo monthly up to $10K of ad spend. Above that, custom pricing plus 3% of spend over $10K [1].
Can you build your own rules in Teikametrics?
Its help center describes keyword filters for adding and negating keywords and a dayparting scheduler; bids themselves are set by its AI within limits you choose [7][8][9].
See all Amazon PPC software comparisons
- Teikametrics pricing: https://www.teikametrics.com/pricing
- Teikametrics help: billing plans and pricing (Sep 25, 2025): https://intercom.help/flywheel-20/en/articles/5644274-billing-plans-pricing
- Teikametrics: get started for free: https://go.teikametrics.com/flywheel-get-started-for-free
- Teikametrics help: onboarding (Mar 2026): https://help.teikametrics.com/en/articles/8340776-onboarding-to-teikametrics
- Teikametrics help: supported ad types (Mar 2025): https://intercom.help/flywheel-20/en/articles/9688823-teikametrics-flywheel-supported-ad-types-for-amazon-and-walmart
- Teikametrics help: how often bids change (Oct 2025): https://help.teikametrics.com/en/articles/8358916-how-frequently-are-bids-changed
- Teikametrics help: bidding algorithm FAQ (Oct 2025): https://help.teikametrics.com/en/articles/5644025-bidding-algorithm-faq
- Teikametrics help: keyword and targeting actions: https://help.teikametrics.com/en/articles/11390286-keyword-and-targeting-actions
- Teikametrics help: dayparting bid scheduler (Oct 2025): https://help.teikametrics.com/en/articles/9917485-dayparting-bid-scheduler
- Teikametrics help: intro to the bidder: https://help.teikametrics.com/en/articles/8308845-intro-to-the-teikametrics-bidder
- Teikametrics help: Market Intelligence: https://help.teikametrics.com/en/articles/4918802-what-is-market-intelligence
- Teikametrics help: budget pacing (Feb 2025): https://help.teikametrics.com/en/articles/8728385-budget-pacing
- Teikametrics help: benchmark data in Compass: https://help.teikametrics.com/en/articles/8400013-understanding-benchmark-data-in-compass
- Teikametrics help: Smart Campaigns min/max bid override: https://help.teikametrics.com/en/articles/9868892-smart-campaigns-min-max-bid-override
- Teikametrics help: Smart Campaign goal-based bidding changes: https://help.teikametrics.com/en/articles/12526089-smart-campaign-goal-based-bidding-what-s-changing-and-what-to-expect
Amazon PPC software for sellers: build your own rules in Pilot, or hand the account to Autopilot. Flat $199 a month, unlimited products, on Amazon's hourly data.