Pulse Pilot Vocabulary

Pulse Pilot runs a whole product for you. You add the product, set a goal and a weekly budget, and it builds the campaigns, sets the bids, promotes the search terms that sell, blocks the ones that do not, and paces the budget. You control the goal, the budget and the on/off switch; it does the rest and writes every move down in plain English.

You keep your own campaigns and hand chosen ones to the AI. You control which campaigns are enrolled, their goal and target, and when they are switched on; Pulse Pilot manages the bids inside them. A campaign is either yours, under Copilot, or under Autopilot, never two at once.

You at the controls. The full toolset: campaign and keyword tables, the rule builder, harvesting, dayparting, rank tracking. Pulse Pilot does only what your rules tell it to.

In Autopilot, search terms Pulse Pilot has added as negatives because they were costing money without selling. On a campaign page the Blocked Waste filter lists them; the Search Terms page shows them under Blocked.

In Autopilot, a keyword group that covers searches for your own brand and product names, so a shopper who is already looking for you lands on you rather than a competitor.

In Autopilot, the keyword groups whose job is to find and test new search terms: broad matches and the Research role. Their traffic is where winners come from.

In Autopilot, a search term that has moved into its own campaign. On the Search Terms page the Graduated tab lists them, with a link to that campaign.

In Autopilot, the keyword group of proven exact-match keywords, the ones earning their place. On a campaign page it is the green group in the keyword table.

In Autopilot, a keyword that has been moved up from a discovery campaign into a more controlled one. Graduated is the last promotion, into a campaign of its own.

In Autopilot, keywords that have shown real signal and are being watched, not yet promoted and not blocked. On the Search Terms page these show as "Gathering evidence".

In Autopilot, keywords that have proven themselves and moved into their own campaign. The Winners page shows each one and how it has done since.

In Autopilot and Copilot, the most Pulse Pilot will ever bid on a keyword or target, worked out per campaign role. A raise that would go above it is held, and the Activity feed says so. You can set your own ceiling on a keyword, and yours wins. Pilot rules have no ceiling: they cap bids with the bid max you set in the rule.

In Autopilot, the page that shows your budget's guardian at work: a gauge per product of intent against pace for the week, the history of budget trims and restores, and the always-on protections that keep every managed campaign inside the weekly amount you set.

In Autopilot, an optional setting on a new managed product: a percentage by which the weekly budget shrinks each week, so a launch budget eases down on its own instead of running at launch level forever. It stops at the campaign minimums.

In Pilot, a rule-builder test for whether a keyword's search term is enrolled in the rank tracker. The rank tracker itself is available in every view: tracked terms appear on the Rank page and, for managed products, in the ranking-impact card; untracked terms have no rank data.

In Pilot, a rule-builder test for whether a keyword's organic rank has been sitting inside the top N positions consistently, rather than touching it once. You choose N when you write the rule.

In Autopilot, the column on a campaign's change log that shows what a change did: the bid or state before and after, and the sales or spend difference where one can be measured.

In Autopilot, the column that names what Pulse Pilot did on a row: raised a bid, lowered it, paused a keyword, added a negative, promoted a term. Beside it, the Why column says why in a sentence.

Whether your product is being shown for the search at all. Barely being shown means ads and ranking are the lever.

Of the shoppers who clicked, how many added to cart. Weak consideration points at the listing: price, images, reviews, benefits.

Of the shoppers who added to cart, how many bought. Weak conversion also points at the listing and the offer.