Campaigns (Autopilot)

The Autopilot Campaigns page is one flat table of every campaign Pulse Pilot manages across your products, one row each, with its numbers for the chosen date range. It is a lookup: nothing on it changes a campaign. Words such as ACoS, TACoS and ROAS are in the Amazon advertising glossary; Pulse Pilot's own words, such as managed product and campaign role, are on Pulse Pilot Vocabulary.

Open Autopilot → Campaigns.

Filters

Product. Preselected (All products). One managed product.

State. Preselected (All states). Enabled, Paused or Archived.

Date range. Today, Yesterday, 2d, 3d, 7d, 14d, 30d, 60d, 90d, All Time, or a custom start and end. Changing it reloads the numbers; every other filter works on the loaded rows.

Role chips. Preselected (All). Auto, Seeding, Research, Performance and PAT, the roles a managed product's campaigns are built in; see Vocabulary for what each role is for.

Campaign name contains. Optional. A text box matched against the campaign name.

KPI filters. Optional; the button shows and hides the row. Min and Max for Sales, ACoS, ROAS, CPA, Spend, Impressions, Clicks, CPC, CVR, CTR and Orders. A row with no value for a bounded metric is dropped by a Min and kept by a Max.

Clear. Resets the text box and the KPI boxes. It leaves Product, State and the role chips as they are.

Export CSV. Downloads the rows as filtered and sorted, with every column plus the count of ASINs behind TACoS. Disabled when nothing is listed.

Columns

Campaign (a link to the campaign's detail page), Product (a link to the product page), Role, State, Daily budget, Impr, Clicks, CTR, Spend, Sales, Orders, ACoS, TACoS, CPA, CPC and CVR. A dash is a value with nothing to divide by. TACoS shows the number of ASINs it covers beside it; hovering explains the grain. The table options control switches grid lines, the crosshair and the zoom.

Above the table, a TACoS · campaigns in view card totals the campaigns listed, with a ? that shows the figures behind it, and a line saying the newest data date.

Sort

Click a column's chevron. The same column flips direction; a new column starts descending for numbers and ascending for names. Preselected (Spend, descending). Rows with no value sort last either way.

Good to know

  1. Nothing here is editable. Bids, states and budgets are changed on the product page and the campaign's detail page; this table is for finding a campaign.
  2. TACoS is per listing, not per row. Campaigns that advertise the same ASIN share the figure, and the card above the table is the deduplicated total rather than a sum of rows.
  3. The role chips and the campaign page use different words for two roles. The PAT chip here covers what the campaign page labels as PAT Research and PAT Performance, and Research here appears as "Discovery & Research" there.
  4. A campaign with no traffic in the range still shows. Its name comes from Pulse Pilot's record, so a zero-impression row is a real campaign, not an error.

Amazon PPC on autopilot. Every decision explained.

Amazon PPC on autopilot. Every decision explained.

Pulse Pilot automates your Amazon advertising — bids, dayparting, search-term harvesting, and budgets — and shows you the receipt for every dollar it moves.