Keyword detail (Autopilot)

The keyword detail page is the Autopilot view of one keyword in a managed campaign: its numbers, its full daily history, an hourly view, and every bid change recorded on it. It is read-only; a managed keyword's bid is Pulse Pilot's to set, and a manual bid is placed from the campaign page's bulk actions. Words such as bid, match type and ACoS are in the Amazon advertising glossary; Pulse Pilot's own words, such as Autopilot and Copilot, are on Pulse Pilot Vocabulary.

Open a managed campaign from Autopilot → Campaigns or a product page, then click a keyword.

The header

The keyword's text with a copy icon; chips for its state, match type, bid ("Bid auto" when the keyword has none of its own) and ad group. ← [campaign name] returns to the campaign.

Performance

Date range. Today, Yesterday, 2d, 3d, 7d, 14d, 30d, 60d, 90d, All Time, or a custom range. Preselected (30d). It sets the window for the KPI strip: Spend, Sales, Orders, Clicks, Impressions, ACoS, ROAS and CPC.

Daily / Hourly. Daily shows the keyword's full recorded history, every day, whatever the date range; Hourly shows the selected window by hour. Columns in both: the date or hour, Impr, Clicks, CTR, Spend, Sales, Orders, ACoS, ROAS, CPC and CVR. Click a Daily header to sort; drag a header to reorder. Hourly rows carry a dagger and a note that recent hours are provisional. The table options control switches grid lines, the crosshair and the zoom.

Bid change history

Every recorded change to the keyword, newest first, up to 100: Time, Action, Bid before, Bid after and Source. Actions read Raised bid, Lowered bid, Bid set, Raise held, Paused, Enabled, Resumed, Reverted, Raised budget, Lowered budget or Added negative. Source reads Autopilot, Copilot, a Pilot rule's name, Manual edit, or Rule removed. A Raise held row shows the same bid before and after: a raise was considered and not made, and the row is the receipt.

Good to know

1. Nothing here is editable. To set a bid by hand, select the keyword on the campaign page and use Adjust Bid; the change then appears here with Source "Manual edit" once it has been sent.
2. Daily ignores the date range. The daily table is always the full history; only the KPI strip and the Hourly view follow the picker.
3. Raise held is not a change. The bid before and after are the same; the row records that Pulse Pilot looked and left the bid where it was.
4. A stale link shows a message, not an error. "This campaign isn't managed here" or "Keyword not found" appear when a campaign was unlinked or a keyword archived; the back link still works.