Reports (Autopilot)
Reports is the Autopilot page that keeps one weekly issue per week: a written recap of what Pulse Pilot did across your managed products, the account's numbers against the week before, the moves by category, and the receipts behind them. It is read-only. Pulse Pilot's own words, such as managed product and receipt, are on Pulse Pilot Vocabulary; ACoS and the other metrics are in the Amazon advertising glossary.
Open Autopilot → Reports.
The list
One row per weekly issue: the week's dates, how many moves it records, and Spend, Sales and ACoS with an up or down mark against the prior week. Click a row to open it. Until the first issue exists the page says so.
An issue
← All reports returns to the list.
Narrative. A written recap of the week, followed by any strategist notes.
The whole account. Ad sales, Spend, ACoS, Orders and Clicks for the week, each with its change against the week before; ACoS in points.
What Pulse Pilot did. Four cards, Protected spend, Scaled winners, Improved structure and Watching, each with its count of moves. Click a card to open its receipts; a card with no moves is disabled.
By product. A card per managed product with Sales, Spend, ACoS and Orders.
Footer. The dates the performance, search-term and activity data run through, when the issue was generated, and a note that the figures cover the managed portfolio only.
Receipts
Clicking a category card opens a window listing every move behind that count: time, product, keyword or entity, campaign, action, before, after, and a short explanation of the change. ✕, Esc or clicking outside closes it. When the underlying records are no longer available the window says so.
Good to know
- Managed portfolio only. The numbers cover campaigns under Pulse Pilot management, not the whole Amazon account.
- One issue a week, after the week closes. A week appears once its issue has been generated; the footer carries the generation time.
- Nothing exports. The receipts window is the drill-down; there is no download.
- The explanation column is Pulse Pilot's own sentence for each move, as recorded at the time; it is the same text the Activity feed shows.
Pulse Pilot automates your Amazon advertising — bids, dayparting, search-term harvesting, and budgets — and shows you the receipt for every dollar it moves.