Sales Funnel (Autopilot)

The Autopilot Sales Funnel is the same report as the Pilot Sales Funnel, shown with plain-language labels and the per-search table folded away. For one managed product and one week it shows how shoppers moved from seeing your listing in search results to buying it, next to the whole market on the same searches, from Pulse Pilot's weekly market data. Words such as CVR and impression share are in the Amazon advertising glossary; Pulse Pilot's own words are on Pulse Pilot Vocabulary.

Open Autopilot → Sales Funnel, or See all → on the Overview's market-position card, which pre-selects the product.

What differs from the Pilot page

• The picker is labelled Product rather than ASIN.
• The four stages read Saw it, Clicked, In cart and Bought; the sections are "Your product's week, step by step", "Your conversion, week by week", "What this means" and "Every search, in detail"; the table's first column is "What shoppers searched".
• The Biggest leak card describes the step in words, "shoppers take this step at about … the usual rate", rather than as two percentages.
• Every search, in detail starts collapsed; ▸ show N queries opens it and ▾ hide folds it again.

Everything else, the Week picker, the weeks-behind note, Include adjacent markets, Analyze, the grade and leak cards, the bucket tiles, the trend chart and the relevance flip, works exactly as described on the Pilot page.

Controls

Product. Preselected (the product with the newest week of data).

Week. Preselected (the newest week). Only weeks with data for the product are listed, each as its Sunday-to-Saturday range; a note appears when the shown week is well behind the last completed week.

Include adjacent markets. Optional; off.

Analyze. Asks for a written review of the week against the listing; disabled while a review runs or when the week has no data.

Every search, in detail. Sort by clicking a header; View: comfortable / detailed and Columns: show price as on the Pilot page; the Relevance chip flips a term between relevant and adjacent and the flip is saved.

Good to know

1. Same data, same product. A product shows the same funnel here and on the Pilot page; only the labels and the folded table differ.
2. Blank means no data, never zero. A dash is a value the data did not carry; a week with no rows shows "No data for this week"; only brand-registered products receive this data.
3. There is no export. The table is the record.
4. Analyze is on demand. The review does not refresh by itself.