Campaign Creator

The Campaign Creator is the Pilot tool that builds campaigns. You fill in the fields; Pulse Pilot queues the campaign and creates it on Amazon. This page lists each control in the order the three steps show them and says what it does. Words such as match type, negative keyword and placement are explained in the Amazon advertising glossary; Pulse Pilot's own words are on Pulse Pilot Vocabulary.

Open Tools → Campaign Creator. Two tabs: Manual Builder, which walks one campaign (or one batch) through three steps, and Excel Upload, which builds many campaigns from a spreadsheet and is covered at the end.

Each control below is marked Required or Optional. Required means the Next or Preview button stops and points at the control until it is filled. A control that is preselected can never be empty and is marked as such.

Step 1 · Campaign Settings

Campaign Type. Preselected (Keyword). Three cards: Keyword, Product Targeting (PAT) and Auto. Keyword campaigns take keywords with match types in Step 2. Product Targeting campaigns take ASINs or categories as targets in Step 2. Auto campaigns take no keywords; Step 2 shows the four auto targeting groups instead.

Campaign Structure. Preselected (Multi). Shown for Keyword and Product Targeting. Single builds one campaign for each keyword or target you enter, named from the template below. Multi builds one campaign that holds one or more ad groups.

Campaign Name. Required for Multi and Auto, where it is a text box. For Single it is a Campaign Name Template made of tokens (Prefix, Keyword, Match, Suffix and Date), and the template is not checked. Drag a token to move it; the × removes it. Prefix and Suffix are Optional and each open a text box for their value. The preview line under the tokens shows the name that will be produced.

Daily Budget. Required, a number above zero; prefilled with 10. The most this campaign may spend in a day, in USD.

Bidding Strategy. Preselected (Dynamic - Down Only). A dropdown with three settings: Dynamic - Down Only, Dynamic - Up & Down and Fixed Bid. The setting is written to the campaign when it is created.

Bid Multipliers (%). Optional. Three boxes, one per placement: Top of Search, Product Pages and Rest of Search. Each takes a whole number from 0 to 900; a blank box counts as 0.

Start Date. Optional; prefilled with today's date.

End Date. Optional. A blank End Date means the campaign has no end date.

Portfolio. Optional. A dropdown of the portfolios in the account. None is the default.

Campaign Tags. Optional. A multi-select of the tags you have created on the Campaign Tags page. If there are none yet, the box says so. The tags are attached to the campaign when it is created.

Step 2 · Ad Groups

What Step 2 shows depends on the Campaign Type and Campaign Structure you chose.

Multi (Keyword or Product Targeting)

Each ad group is a card. Add Ad Group adds another card; a card shows a delete button when there is more than one.

Ad Group Name. Optional. A text box; left blank, the ad group is named "Ad Group" and its number.

Default Bid ($). Optional; prefilled with 0.75. The bid used for every keyword or target in the group that has no bid of its own. Left blank, 0.75 is used.

SKUs / ASINs. Required, at least one, one per line. An entry of ten characters starting with B0 is sent to Amazon as an ASIN; any other entry is sent as a SKU.

Keywords (or Targets for Product Targeting). Required, at least one entry per ad group. Tick one or more match types, paste one keyword per line, and press Add All. One entry is created for each keyword under each ticked match type. Keyword campaigns offer Exact, Phrase and Broad; Product Targeting campaigns offer Exact and Expanded. The Bid box next to the match types is Optional and sets a bid for the batch you are adding; left blank, the ad group's Default Bid is used. The Added Keywords table lists every entry with its text, match type and bid, each editable, and a remove button.

Negative Keywords (Keyword campaigns). Optional. Tick Negative Exact and/or Negative Phrase, paste one line per negative, and press Add. One entry is created per line under each ticked type. Negative phrase entries longer than four words are skipped, and a message says how many were skipped. The Added Negatives table lists the entries with a remove button.

Negative Product Targets (Product Targeting campaigns). Optional. Paste ASINs one per line and press Add. Only lines of ten characters starting with B0 are accepted.

Single (Keyword or Product Targeting)

One set of fields for the whole batch, since every keyword becomes its own campaign.

SKUs / ASINs to advertise. Required, at least one, one per line, applied to every campaign in the batch. Same ASIN and SKU handling as above.

Keywords (or Targets). Required, at least one. The same entry as in Multi. Each entry becomes one campaign, named from the Campaign Name Template in Step 1. The Bid box is Optional; an entry with no bid of its own uses 0.75.

Negative Keywords or Negative Product Targets. Optional. The same entries as in Multi, applied to every campaign in the batch.

Auto

SKUs / ASINs to advertise. Optional at this step, one per line. The panel shows a warning while the box is empty, because the campaign is created without products and does not serve until products are added.

Default Bid ($). Required, a number above zero; prefilled with 0.75. The bid for any auto targeting group that has no bid of its own.

Auto Targeting Groups. Required, at least one group On. Four rows: Close Match, Loose Match, Substitutes and Complements. Each has an On/Off button and an Optional bid box. A group that is Off is not created. A group that is On with a blank bid uses the Default Bid.

Negative Keywords and Negative Product Targets. Optional. The same entries as above.

Step 3 · Review & Preview

Step 3 reads back what you entered: a summary card with Campaign Type, Structure, Campaign Name and Daily Budget; an Ad Groups Preview table with one row per ad group showing its products, keyword count by match type, negative count by match type and Default Bid, each row opening with View Details to list every keyword and negative; and a Bidding & Schedule card with the bidding strategy, the three placement multipliers, the dates, the portfolio and the tags.

Preview Campaign checks every Required control again and opens the Preview window, which lists every campaign row that will be created: campaign name, ad group name, match type, keyword and bid or budget. Nothing is created yet.

Queue All queues the rows. A status row appears for each campaign and moves from pending to done, or shows an error. When a campaign is done, a message links to it. The campaign then appears on the Campaigns page.

Excel Upload

Download Template saves a spreadsheet with three example campaigns, one each for Keyword, Auto and Product Targeting, with dropdowns for the fixed fields.

Each campaign is a block of rows: a campaign row (name, budget, state, start date, bidding strategy, placement percentages), then an ad group row (name, targeting type, default bid), then one row per keyword or target with its match type, bid, and optional negative keyword with its negative match type.

• The ASIN/SKU cell is needed only on the first row of an ad group. Several products are separated with a pipe character.
• Match Type is EXACT, PHRASE or BROAD on keyword rows, PRODUCT TARGET on Product Targeting rows and AUTO on Auto rows.
• Neg Match Type is Exact or Phrase, one negative keyword per row.
• Targeting Type is Keyword Targeting or Product Targeting.

Delete the example campaigns you are not using before you upload. Every campaign block left in the file is created.

Good to know

1. Keywords on an Auto campaign. In the Manual Builder an Auto campaign has no keyword box. In Excel Upload, keyword and match type cells on an Auto row are dropped; only the products, the auto targeting groups and the negatives are used.
2. Uploading the template's example rows. The downloaded template contains three filled-in example campaigns. Any example block still in the file when you upload is created as a campaign, with the example's name and keywords.