Search Terms (Autopilot)

The Autopilot Search Terms page lists what shoppers searched before clicking a managed product's ads, and where each search term stands with Pulse Pilot: graduated to its own campaign, blocked, still being watched, or just traffic. It is a report: terms are acted on by Pulse Pilot, not from this page. Words such as search term, keyword and ACoS are in the Amazon advertising glossary; Pulse Pilot's own words, such as graduate and watching, are on Pulse Pilot Vocabulary.

Open Autopilot → Search Terms.

Controls

Product. Preselected (the first managed product). Arriving from a product or campaign page pre-selects that product.

Campaigns. Preselected (All). A checklist of the product's campaigns with Select all; at least one stays ticked.

Date range. Today, Yesterday, 2d, 3d, 7d, 14d, 30d, 60d, 90d, All Time, or a custom start and end. Preselected (30d).

Status tabs. Preselected (All). All, Graduated, Blocked, Watching, Just traffic.

Chart. Hide and Show chart collapse the Performance Trends chart; its metric pills plot up to three metrics, and Expand enlarges it.

Search terms / keywords contains. Optional. A text box matched against the term and its keyword.

KPI filters. Optional; the button shows and hides the row. Min and Max for Sales, ACoS, ROAS, CPA, Spend, Impressions, Clicks, CPC, CVR, CTR and Orders.

Clear. Resets the text box and the KPI boxes.

Export CSV. Downloads the rows as listed. Disabled when nothing is listed.

The page

KPI cards. Spend, Sales, ACoS, ROAS, CPA, Orders, Clicks, Impr, CPC, CTR and CVR for the listed rows; the cards and the table always agree. A CVR above 100% carries a note explaining that Amazon can credit orders to earlier clicks.

Freshness. "Newest search data: [date]" and the number of terms listed.

The table. Search Term, Keyword (with its match type), Campaign, Impr, Clicks, Spend, Sales, Orders, ACoS, ROAS, CPA, CPC, CTR, CVR and Status. Click a header to sort. Status shows Graduated with Now runs in its own campaign →, a link to the new campaign; Blocked with a short explanation of the block; Watching with "Gathering evidence"; or a dash. Twenty-five rows show at first; Show all N search terms lists the rest. Each row has a copy icon and an AMZ ↗ link that searches Amazon for the term.

Back link. "← Back to [campaign]" appears when you arrived from a campaign page.

Good to know

1. This page does not add keywords or negatives. Graduation and blocking are Pulse Pilot's moves and are recorded here; a term you want to act on yourself is handled in Pilot, on its Search Terms page.
2. Status is a label. Graduated, Blocked and Watching say where a term stands; the short sentence beside Blocked is Pulse Pilot's own explanation and is the whole story this page gives.
3. Search data lags. The freshness line shows the newest day of search data; the empty state says the same when a range has none yet.
4. The Amazon link searches amazon.com whatever marketplace the product sells in.