Budget Pacing

Budget Pacing is the Pilot page where you give a campaign, or a tag of campaigns, a budget for the month or the week, and where Pulse Pilot shows how spend is tracking against it. Pacing, when switched on for a campaign, lets Pulse Pilot adjust the campaign's daily budget on Amazon to keep it on track. Words such as daily budget are in the Amazon advertising glossary; Pulse Pilot's own words, such as Autopilot and Spend Shield, are on Pulse Pilot Vocabulary. The record of every adjustment is the Pacing Log, under Logs.

Open Automations → Budget Pacing. Each editable control below is marked Required, Optional or Preselected. Required means Save stops until it is filled.

Modes and filters

Per Campaign / By Tag. Preselected (Per Campaign). Two views of the same page.

Search. Optional. Rules with a mode and a value, matched against the campaign name; same modes as the Campaigns page.

Campaign Tag. Optional. A multi-select from the Campaign Tags page; a campaign passes with any selected tag. Both filters also narrow the campaign picker behind + Add Campaign Budget.

Per Campaign

Active Budgets — N campaigns. One card per campaign that has a budget and spend data for the period. Each card shows the campaign name, a MONTHLY or WEEKLY badge, a BOOST badge when the campaign has date overrides, and four figures: Budget, Spent, Remaining (red when negative) and Daily Target, the remaining budget spread over the days left. A bar underneath carries the pacing label, ON PACE, OVER, WAY OVER, UNDER or WAY UNDER, with the percentage of the on-track spend to date.

Pacing switch on the card: on, Pulse Pilot adjusts the campaign's daily budget on Amazon toward the target; off, the page only monitors. The change is saved at once.

Edit opens Budget Settings; Remove asks "Remove budget for this campaign?" and deletes the budget and its overrides.

Managed by Campaign Autopilot — N products. Autopilot-managed campaigns are listed read-only under their product's Spend Shield gauge, with Manage on the product page →. They cannot be given a Pilot budget here.

+ Add Campaign Budget (N). Opens Select Campaign, a searchable list of the campaigns with no budget yet; clicking one opens Budget Settings.

Budget Settings

Budget period. Preselected (Monthly). Monthly, the calendar month; Weekly, Monday to Sunday.

Monthly budget / Weekly budget. Required, a whole dollar amount above zero. The line under it shows the base amount per day once overrides are taken out.

Date boost overrides. Optional. A calendar; click a day to give it its own spend target, type the amount, click the day again to remove it. Days with a recorded spend show it, green under that day's target and red over. When enough history exists, a tint marks historically strong and weak days of the week. The Boost days box lists every override.

Save Budget Settings. Saves the period, budget and overrides, replacing whatever was saved before. When pacing is on for the campaign, or today has an override, the campaign's daily budget on Amazon is queued for update at the same time and the message says so.

By Tag

Active Tag Budgets. One card per tag budget: the tag, MONTHLY or WEEKLY, the allocation metric, the campaign count, the lookback, the floor, the Budget, and an estimated daily amount per campaign. Edit and ✕ (asks "Remove budget for tag: …?").

Set Budget for Tag. A chip per tag that has no budget yet; clicking opens the Tag Budget window.

Tag Budget

Budget Period. Preselected (Monthly). Monthly Budget / Weekly Budget. Required, a whole dollar amount above zero. Allocate Budget By. Preselected (ROAS): ROAS, CVR%, ACoS or Equal, each with a line saying which campaigns get more. Lookback Window. Preselected (14 days): 7, 14 or 30 days of performance used for the allocation. Min Daily / Campaign. Preselected ($1). The floor a campaign in the tag is never set below.

Save Tag Budget saves the tag budget; nothing is sent to Amazon from this window.

Pacing Log

Under Logs → Pacing Log: every budget adjustment the pacing engine made. Counters for Budget Pushes, Campaigns Touched, Avg Pacing and Total Entries; filters for the last 7, 14 or 30 days or All time (Preselected 30), campaign, action, and a search box; columns Date, Campaign, Action, Old Budget, New Budget, Spent, Pacing and Days Left. The list is capped at the 500 most recent entries.

Good to know

1. Budget Settings has no pacing switch. A newly saved campaign budget starts with pacing off; switch it on from the card. Saving again later keeps the switch as it is.
2. A campaign with a budget but no spend data yet shows no card. It is counted in the heading and reappears once spend is recorded.
3. Overrides are by date, not by month view. Moving the calendar to another month keeps every override you set; the Boost days box is the full list.
4. The daily-budget push is queued. Save writes the budget here at once; the Amazon change goes through the bid queue and lands shortly after, with no status on this page. Ongoing adjustments show in the Pacing Log.
5. No export, no bulk actions. Cards are edited one at a time; the Pacing Log is the record.