What it does
The market's rate, on every row
Beside your own conversion rate sits the market benchmark for your product — on keywords and on targets alike, so a rate you are reading means something.
Filter anything, act in bulk
Narrow by campaign, ad group, tag, match type, state or any metric in the table. Then adjust bids, enable, pause, archive, add as negative or tag — one row or everything you filtered.
Daily or hour by hour
Open any keyword or product target and switch from daily to hourly to see how it moved through the day — impressions, clicks, spend and sales, hour by hour, on Amazon Marketing Stream. Export to CSV.
How it works in each mode
In Autopilot
Everything Autopilot manages stays right here, badged so you always know it owns them — the same tables, the same columns, the same hour-by-hour view.
In Pilot
These are your tables. Every bid, state, negative and tag on them is yours to change, one row or a thousand. A target can be an ASIN, a category, a brand, or a price or rating range.
A bid you set is a starting point — unless you protect it, the engine may tune it from there on its next run; with protection it's left alone for as long as you choose.
Questions
Can I filter on performance, not just on names?
Yes. Put a minimum or a maximum on impressions, clicks, CTR, spend, orders, sales, CVR, CPC, ACoS, ROAS, CPA or bid, and combine that with any of the text and tag filters.
Can I get the list out?
Yes. Export downloads exactly the rows your filters left, with their bids, states, numbers, campaign, ad group and tags.
Does it show keywords the engine is managing?
Yes, badged as managed, and you can filter the table down to just those. The engine's ruleset stays under the hood; the outcomes are fully in view.
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