What it does
Your best converters are protected
When the engine is making the call, a keyword converting at or above the market benchmark isn't trimmed for its ACoS alone. Efficiency doesn't overrule proof.
One bar, every decision
In Autopilot and Copilot, one conversion bar decides what gets scaled, what gets cut and how much evidence is needed before acting. Not four tools with four different opinions.
True TACoS, not just ACoS
Your ads measured against total sales, organic included — not just the sales the ads are credited for. TACoS sits beside ACoS in your KPI bar, for the whole account or down to a single product.
How it works in each mode
In Autopilot
When Autopilot is making the call, it balances your ACoS target against how well the keyword actually converts.
In Pilot
Build a rule that tests conversion rate against your own target, and decide yourself what to do about it. Or bid on organic position directly — raise, lower, or pause based on where a tracked keyword actually sits on the search page.
The benchmark informs the decision; it never moves a bid on its own. Your rules and the engine set every bid.
Questions
What does the market benchmark actually show me?
How the market converts for your product, next to how your own keywords convert — so a conversion rate means something instead of being graded on your own curve.
Is this available for every product?
Most products get one. Where we can't establish a reliable market figure, you see a dash instead of a guess.
What's TACoS and why does it matter?
Total advertising cost of sale — your ad spend measured against total sales, organic included, rather than ad sales alone. It's the difference between knowing ads are building your business and knowing they're only billing it.
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