WORKS IN BOTH MODES
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Yesterday your 12 managed campaigns spent $184.20 and brought in $912.60 in sales — meaning for every dollar spent on ads, you earned about $5 back, with ad costs eating up just 20% of revenue. That’s a clear improvement on the past week, where ad costs were running around 34% of revenue and daily spend was averaging $240 while sales averaged $705. Sales rose 29% above that recent daily average while spend dropped 23%, so yesterday was an unusually efficient day. The automation was busy on the scaling side, making 48 adjustments to push more budget toward things that are working — and it made 3 protective moves to guard against overspending in weaker areas. With only 28 clicks converting into 6 orders yesterday, the conversion rate was high at 21%, though the low click volume means yesterday’s results may reflect some natural day-to-day variation worth keeping an eye on.
What it does
Written, not dashboarded
A few plain sentences, dated, on your home screen — spend and sales in money terms, not another chart for you to interpret.
Yesterday, against your normal
Every figure comes with the change against your recent daily average, so a number you should care about doesn't read the same as an ordinary day.
The full paper trail, whenever you want it
Every action across every product, filterable, with before and after values and the reason.
How it works in each mode
In Autopilot
The Autopilot brief reads from the managed side: what each product's spend and pace did, where rank is slipping, what the weekly dayparting review held back, and the budget moves. It says so plainly if the data feed is behind.
In Pilot
The Copilot Brief covers the campaigns you have handed to Copilot: what they spent and earned yesterday, how that compares with your recent daily average, and what the automation did overnight. View activity opens the full record.
Norlend GC4 airtight canister set, 4pk had 2 budget adjustments made yesterday. It’s spending 38.4% of its sales on ads against your 30% goal, and its daily spend is tracking 12% ahead of pace — the autopilot is watching both and may pull bids back at the next review. Its time-of-day schedule was also checked and held, as no time slot has hit 10 clicks yet.
It's a read on your account, not a hand on the controls.
Questions
Who writes it?
Claude. It's a written summary, generated from your own account's activity and performance, dated so you know exactly which day it covers.
Does it change anything in my account?
No. The brief reports; it never acts. Every change it describes was made by your rules or by the engine, and each one has its own row in the change log.
When does the first one arrive?
The morning after Pulse Pilot starts managing your account — before that, the card says so.
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