Works in both modes
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What it does
Paint your hours
Set every hour of every day — bid up when you convert, down or off when you don't.
Or have it authored for you
The AI reads each product's by-hour performance and writes the weekly schedule — no setup, no grid to paint.
Hourly data, not daily
Runs on Amazon Marketing Stream — Amazon's hour-by-hour feed. Keywords and targets report hourly, so the engine acts on this afternoon, not yesterday.
How it works in each mode
In Autopilot
Autopilot's AI reads each product's hour-by-hour performance and authors a weekly by-hour schedule — bidding up when you convert, easing off when you don't. You don't lift a finger; it just runs.
In Pilot
Paint your own grid across the week and pick exactly which keywords and product targets it governs — nothing you didn't select. Or hand the hours to Claude and keep the rest of your rules exactly as you built them.
It nudges your bid up or down by hour of day, within safe bounds — it never changes your base bid.
Questions
Does dayparting change my base bid?
No. The schedule only nudges your bid up or down by hour of day, within safe bounds. Your base bid is set by your rules and the engine, and dayparting never overwrites it.
Do I have to build the grid myself?
Only if you want to. In Pilot you paint every hour by hand and choose exactly which keywords and product targets the schedule governs. In Autopilot the schedule is authored for you from your own hourly performance and refreshed each week.
How often does the schedule actually run?
Once it's set, it applies automatically, every hour of the day.
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