26
$30.00
WORKS IN BOTH MODES
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Spend Shield
Reins each managed product’s spend back toward the weekly envelope you set, and shows you exactly when it stepped in.
Weekly envelopeintent vs pace, this week
Bamboo Cutting Board 3pkDay 5 of 7On pace
Spent $95.00Weekly envelope $140.00
Daily pace $19.00 vs envelope $20.00/dayOn-pace target by today $100.00
Silicone Baking Mat 2pkDay 5 of 7Watching
Spent $165.00Weekly envelope $210.00
Daily pace $33.00 vs envelope $30.00/dayOn-pace target by today $150.00
Ceramic Knife SetDay 5 of 7Over pace — enforced
Spent $260.00Weekly envelope $280.00
Daily pace $52.00 vs envelope $40.00/dayOn-pace target by today $200.00
When the shield stepped inbudget trims & notices
| Date | Campaign | Action | Daily budget | Why |
|---|---|---|---|---|
| Sep 24 | Ceramic Knife Set — Exact | Budget trim | $52.00 → $41.60 | Spending was about 130% of the weekly envelope — trimmed the daily budget to bring the week back on track. |
| Sep 22 | Ceramic Knife Set — Auto | Budget trim | $38.00 → $32.30 | Spending was about 118% of the weekly envelope — trimmed the daily budget to bring the week back on track. |
| Sep 19 | Silicone Baking Mat 2pk — Research | Budget trim | $30.00 → $26.40 | Spending was about 117% of the weekly envelope — trimmed the daily budget to bring the week back on track. |
What it does
On pace, over, or under — at a glance
Every budget shows what you set, what you've spent, what's left, and the daily target for the days remaining, with a pacing label on the bar. Switch to By Tag to see the same for a whole tag of campaigns.
Boost the days that earn
Give any single date its own spend target from the calendar — a launch, a promotion, a peak day — and the rest of the budget spreads around it.
Every move, logged with its reason
The Pacing Log records each adjustment: the campaign, the action, the old and new budget, and where pacing stood at the time.
How it works in each mode
In Autopilot
Spend Shield reins each managed product's spend back toward the weekly ceiling you set. When spend runs hot it trims the daily budget — and restores it when there is room again. Every step-in is logged with the reason.
In Pilot
Set each campaign's budget monthly or weekly, and boost the dates that matter — a launch, a promotion — while every other day recalculates automatically. Days with recorded spend show it green under target or red over.
Budget Settings — Bamboo Cutting Board 3pk — Exact
Budget period
MonthlyWeekly
Monthly budget
1,200
≈ $30.00 base/day
Date boost overrides
Click any day to set a custom spend target. All other days recalculate automatically.
September 2026
SUNMONTUEWEDTHUFRISAT
1
$30.00
2
$30.00
3
$30.00
4
$30.00
5
$30.00
6
$30.00
7
$30.00
8
$30.00$27.40
9
$30.00
10
$30.00
11
$30.00
12
$30.00$24.80
13
$30.00
14
$30.00
15
$30.00
16
$30.00
17
$30.00$33.10
18
$30.00
19
$30.00
20
$30.00
21
$30.00
22
$30.00
23
$30.00
24
$30.00
25
$30.00
27
$30.00
28
$330.00
29
$30.00
30
$30.00
Click a date to set a boost override; click again to remove. Days with recorded spend also show that spend, green under target or red over.
It can move a daily budget to keep you on pace. It can never raise the ceiling you set — that always comes to you.
Questions
Does pacing change my budget on Amazon, or just report on it?
Both, and you choose which. With pacing on for a campaign, Pulse Pilot adjusts its daily budget on Amazon to keep it on track, and if the campaign runs far enough ahead of its budget it pauses it — switching it back on once spending falls back in line. With pacing off, the page tracks the spend and changes nothing.
Can I give a group of campaigns one budget?
Yes. Tag the campaigns and set a budget for the tag. Pulse Pilot splits it across them, giving more to the campaigns doing best on the measure you pick, and never drops one below the floor you set.
What happens to budgets on products Autopilot manages?
They're handled by Spend Shield instead. Each managed product gets a weekly envelope set on its own page, and Spend Shield holds the pace against it.
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