Works in both modes
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What it does
Winners climb as they prove themselves
A search term that converts gets promoted as an exact keyword. Keep proving itself at your target ACoS, and it graduates into its own single-keyword campaign.
Losers get blocked at the door
Terms that burn clicks with zero orders are negated in the source campaign, with a receipt giving a plain-language reason for each block.
You choose the destination
Graduate a winner into a dedicated single-keyword or single-target campaign — its own budget, its own bid — or route it into an existing campaign that pools your keywords, so your account stays structured the way you already run it.
How it works in each mode
In Autopilot
Autopilot runs the whole ladder for you: an Auto campaign to discover search terms, a Research campaign to test the promising ones, and its own campaign for each proven winner. On day one it mines your existing campaigns' search-term history and pre-places your proven terms.
In Pilot
You build the harvest rule: the conditions a term has to meet, the lookback that matters to you, and where a winner lands. Terms that don't earn are handled by your rules — bid them down or pause them, on the conditions you set.
Harvesting is rule-based. It promotes and blocks on the conditions you set — there is no AI deciding which terms graduate.
Questions
What counts as a winner?
You do. A harvest rule tests real Amazon metrics — orders, ACoS, conversion rate — over the lookback you choose, and only promotes a term that clears the bar you set.
Does it negate the term where it came from?
In Autopilot, yes: a promoted term is added as a negative exact in the campaign it came from, so you don't pay twice for the same search. In Pilot, you choose whether to add it. Every promotion and every negative is recorded in the Harvest Log.
Where do harvested winners land?
In Pilot, wherever you decide: Campaign Mapping saves, for a source campaign, the destinations its search terms are sent to, with a match type and a bid for each — and your harvest rules read it. In Autopilot, the ladder places winners for you.
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