| Campaign | TOS spend | TOS ACoS | TOS CVR | PP spend | PP ACoS | PP CVR | ROS spend | ROS ACoS | ROS CVR | Total spend | Total ACoS |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Norlend GC4 – Exact | $42.80 | 18.2% | 14.6% | $16.40 | 47.5% | 6.1% | $11.20 | 39.8% | 7.4% | $70.40 | 23.6% |
| Norlend GC4 – Research | $24.60 | 21.4% | 12.9% | $18.90 | 58.2% | 5.2% | $14.30 | 44.6% | 6.8% | $57.80 | 32.2% |
| Norlend GC4 – Auto | $9.40 | 26.8% | 10.1% | $21.70 | 71.4% | 4.4% | $12.60 | 52.3% | 5.9% | $43.70 | 48.8% |
| Norlend BL6 – Exact | $33.10 | 19.6% | 13.8% | $12.80 | 41.2% | 7.2% | $9.70 | 35.9% | 8.3% | $55.60 | 24.5% |
| Norlend BL6 – Research | $17.20 | 23.1% | 11.7% | $15.60 | 63.0% | 4.9% | $10.40 | 48.7% | 6.2% | $43.20 | 35.8% |
| Norlend SPR24 – Auto | $6.30 | 29.4% | 9.6% | $19.40 | 88.2% | 3.8% | $8.90 | 57.1% | 5.4% | $34.60 | 58.6% |
What it does
Four placements, one view
Top of Search, Product Pages, Rest of Search and Off Amazon each get their own totals for the range — spend, ACoS and conversion rate — above a table that breaks the same three down campaign by campaign.
Change the multipliers in bulk
Select the campaigns you want and set, raise or lower the multiplier for each placement. You see every campaign's current value next to its new one before anything is queued.
Or let a rule do it
A bid rule can act on a placement directly — set, raise or lower Top of Search, Product Pages or Rest of Search when your conditions are met, on the schedule you choose.
How it works in each mode
In Autopilot
This page lives in Pilot. Campaigns Autopilot manages still appear here, and the Managed filter narrows the table to them — so you can see how their spend splits by placement even while Autopilot is running them.
In Pilot
The whole page is yours: filter by campaign, tag or any of the placement metrics, sort by what matters, export the rows with sales per placement, and edit the multipliers on as many campaigns as you select.
Applying a change queues it. Pulse Pilot sends it to Amazon shortly after — the page reports what it accepted, not what Amazon confirmed.
Questions
Does this cover Sponsored Brands and Sponsored Display?
No — placement data here is Sponsored Products only. Amazon reports the placement split for SP campaigns, and that is what the tiles, the table and the KPI filters read. Your own rules run across Sponsored Brands and Sponsored Display too.
Why don't the tiles change when I filter?
They are account totals for the date range. The tiles always sum every campaign, so you keep a fixed reference while you narrow the table underneath them.
What is Off Amazon doing in the totals?
Off Amazon gets its own tile, and its spend counts toward each campaign's total — but it has no column of its own in the table, so the three placement columns will not always add up to the total.
30-day free trial. Your Amazon account, connected in minutes.