WORKS IN BOTH MODES
30-day free trial · No credit card required
Weekly funnel
This counts everything shoppers did in Amazon's search results — whether they found you through an ad or organically.
PRODUCT
Norlend GC4 airtight canister set, 4pk
B0CN7QK4LM
YOU VS THE MARKET
96%
leak
Shoppers who saw it
38,400
ADS + RANKING
You appeared 38,400 times across 196,000 searches — an appearance rate of 19.6%.
Appearance19.6%
GradedLow
1.5% click through rate
4%
leak
Clicked it
576
ADS + LISTING
Out of 31,200 clicks across these searches, 576 came to you.
Yours1.5%
Market avg1.8%
vs market-17%
61.0% add to cart rate
0%
leak
Added it to cart
351
YOUR LISTING
Out of 18,100 cart adds across these searches, 351 came to you.
Yours61.0%
Market avg58.0%
vs market+5%
76.4% buy after carting
0%
leak
Bought it
268
YOUR LISTING
Out of 12,100 purchases, 268 came to you.
Yours76.4%
Market avg66.8%
vs market+14%
OVERALL CONVERSION
of shoppers who clicked, how many bought
Of the shoppers who clicked, 46.5% bought — 19% above the market average on the same terms.
YOURS
46.5%
MARKET AVG
39.0%
DIFFERENCE
+19%
Claude’s Insights
Weekly review
Mar 4 · listing reviewed: title, 5 bullets, 4 images
Your listing is doing its job once shoppers reach it — the loss is happening earlier, in the search results. Almost everyone who sees you never clicks, and that single stage is where the week went.
▼Shoppers see you and scroll past›
- 1.5% of shoppers who saw you clicked, against 1.8% for the market on the same terms.
- This is the widest gap of the four stages, and it sits at the top of the funnel — everything downstream is measured on what survives it.
More detail ›
✓The listing itself is converting well›
- Cart-adds and purchases both run ahead of the market on the same search terms.
- Shoppers who reach the page buy at a healthy rate — so the page, the images and the price are not what is costing you this week.
More detail ›
Bottom line: Norlend GC4 is losing the week in the search results, not on the listing. The fix is visibility on the terms you already rank for — not another change to the page.
Benchmark: the whole market's performance on the same 31 search terms shoppers used to find you, with 6 adjacent-market terms excluded. Your own totals always include every search term — a real sale is never hidden; relevance only changes the market benchmark.
Weekly funnel
This counts everything shoppers did in Amazon's search results — whether they found you through an ad or organically.
PRODUCT
Norlend GC4 airtight canister set, 4pk
B0CN7QK4LM
YOU VS THE MARKET
96%
leak
Shoppers who saw it
38,400
ADS + RANKING
You appeared 38,400 times across 196,000 searches — an appearance rate of 19.6%.
Appearance19.6%
GradedLow
1.5% click through rate
4%
leak
Clicked it
576
ADS + LISTING
Out of 31,200 clicks across these searches, 576 came to you.
Yours1.5%
Market avg1.8%
vs market-17%
61.0% add to cart rate
0%
leak
Added it to cart
351
YOUR LISTING
Out of 18,100 cart adds across these searches, 351 came to you.
Yours61.0%
Market avg58.0%
vs market+5%
76.4% buy after carting
0%
leak
Bought it
268
YOUR LISTING
Out of 12,100 purchases, 268 came to you.
Yours76.4%
Market avg66.8%
vs market+14%
OVERALL CONVERSION
of shoppers who clicked, how many bought
Of the shoppers who clicked, 46.5% bought — 19% above the market average on the same terms.
YOURS
46.5%
MARKET AVG
39.0%
DIFFERENCE
+19%
Claude’s Insights
Weekly review
Mar 4 · listing reviewed: title, 5 bullets, 4 images
Your listing is doing its job once shoppers reach it — the loss is happening earlier, in the search results. Almost everyone who sees you never clicks, and that single stage is where the week went.
▼Shoppers see you and scroll past›
- 1.5% of shoppers who saw you clicked, against 1.8% for the market on the same terms.
- This is the widest gap of the four stages, and it sits at the top of the funnel — everything downstream is measured on what survives it.
More detail ›
✓The listing itself is converting well›
- Cart-adds and purchases both run ahead of the market on the same search terms.
- Shoppers who reach the page buy at a healthy rate — so the page, the images and the price are not what is costing you this week.
More detail ›
Bottom line: Norlend GC4 is losing the week in the search results, not on the listing. The fix is visibility on the terms you already rank for — not another change to the page.
Benchmark: the whole market's performance on the same 31 search terms shoppers used to find you, with 6 adjacent-market terms excluded. Your own totals always include every search term — a real sale is never hidden; relevance only changes the market benchmark.
Weekly funnel
This counts everything shoppers did in Amazon’s search results — whether they found you through an ad or organically.
PRODUCT
Norlend GC4 airtight canister set, 4pk
B0CN7QK4LM
YOU VS THE MARKET
96%leak
Shoppers who saw it
38,400
ADS + RANKING
You appeared 38,400 times across 196,000 searches — an appearance rate of 19.6%.
Appearance19.6%
GradedLow
1.5% click through rate
4%leak
Clicked it
576
ADS + LISTING
Out of 31,200 clicks across these searches, 576 came to you.
Yours1.5%
Market avg1.8%
vs market-17%
61.0% add to cart rate
0%leak
Added it to cart
351
YOUR LISTING
Out of 18,100 cart adds across these searches, 351 came to you.
Yours61.0%
Market avg58.0%
vs market+5%
76.4% buy after carting
0%leak
Bought it
268
YOUR LISTING
Out of 12,100 purchases, 268 came to you.
Yours76.4%
Market avg66.8%
vs market+14%
OVERALL CONVERSION
of shoppers who clicked, how many bought
YOURS
46.5%
MARKET AVG
39.0%
DIFF
+19%
Of the shoppers who clicked, 46.5% bought — 19% above the market average on the same terms.
Claude’s Insights
Weekly review
Mar 4 · listing reviewed: title, 5 bullets, 4 images
Your listing is doing its job once shoppers reach it — the loss is happening earlier, in the search results. Almost everyone who sees you never clicks, and that single stage is where the week went.
▼Shoppers see you and scroll past›
- 1.5% of shoppers who saw you clicked, against 1.8% for the market on the same terms.
- This is the widest gap of the four stages, and it sits at the top of the funnel — everything downstream is measured on what survives it.
More detail ›
✓The listing itself is converting well›
- Cart-adds and purchases both run ahead of the market on the same search terms.
- Shoppers who reach the page buy at a healthy rate — so the page, the images and the price are not what is costing you this week.
More detail ›
Bottom line: Norlend GC4 is losing the week in the search results, not on the listing. The fix is visibility on the terms you already rank for — not another change to the page.
Benchmark: the whole market's performance on the same 31 search terms shoppers used to find you, with 6 adjacent-market terms excluded. Your own totals always include every search term — a real sale is never hidden; relevance only changes the market benchmark.
What it does
Graded every week, by Claude
Each week Claude reads your listing and your searches, grades the funnel, names the step where the sale is lost, and writes one thing to do this week. It recommends — every change stays yours.
It tells you whose problem it is
Each stage carries an owner, so a weak click rate points at the ad and a weak purchase rate points at the listing or the price — not at a number you have to interpret.
Query by query, week over week
One row per search term, with your rate and the market's at every stage and a verdict on where it leaks. Conversion over time sits beside it, week by week; thin weeks are drawn hollow.
How it works in each mode
In Autopilot
The same report, in plain language: the four stages read Saw it, Clicked, In cart and Bought, and the per-search table stays folded away until you open it.
In Pilot
The full report: every search term in the comparison set, sortable, with the market's rate beside yours, a price column you can show, and a relevance flip that sticks.
Overall funnel grade
Claude’s weekly analysis
Reviewed Sep 22 · read your listing: title, 5 bullets, 6 images · 31 relevant searches, 4 adjacent excluded
Shoppers who reach your page buy at a healthy rate, but you are not being seen — on the searches that matter you appear far less often than the market. Appearance is the biggest leak, and it is costing more than any conversion problem would.
Do this week: widen coverage on the four canister searches you rank for but rarely show on, before touching bids anywhere else.
Claude’s analysis for this week
You are missing the searches you deserveImpressionsBiggest leak
- On “airtight canister set” you appear on a small share of the week’s searches; the market appears on most of them.
- Your title leads with the material, not the job the shopper is shopping for.
- Nothing here suggests a bid problem — the gap is coverage, not price.
The clicks you do get are workingClicks
- Your click rate on the shared searches sits above the market’s.
- The lead image reads clearly at thumbnail size.
- No change recommended at this step.
Nothing is leaking at checkoutPurchases
- Purchase rate is in line with the market on the same searches.
- Two of the five bullets repeat the same capacity claim — worth one rewrite, not urgent.
A blank means no data, never zero — the funnel never invents a number it didn't receive.
Questions
How do I know which step is the problem?
The report names it. It grades your click, cart-add and purchase rates against the market's on the same searches, weights them by how many shoppers reach each step, and calls out the step where most of your volume stalls.
Is this just a report, or does it change anything?
The page itself writes nothing to Amazon. What it finds does reach the engine — the same conversion picture is what decides which terms are worth scaling.
Is Sales Funnel available for every product?
Sales Funnel appears for products with weekly market data. Where there is none, the page says so.
30-day free trial. Your Amazon account, connected in minutes.