What it does
Test what actually matters
A rule can read performance, the keyword's current state, new-to-brand, your campaign targets and organic rank — with each performance condition read over the window you choose. Ignore the most recent days, so attribution lag doesn't trigger a rule early. Use Pulse Pilot's market conversion rate as a condition, by typing in the market number.
Then do something about it
Set the bid or move it by dollars or percent, up to a ceiling you choose. Enable, pause, or add as a negative. On campaigns: budget and placement, or enable and pause the campaign — editable by hand in bulk. Preview which keywords match before you save. Save your own rules as templates and reuse them.
The order is fixed, not guesswork
Your rules apply in the order you created them, and ties never break at random. When several rules would move the same bid, the changes combine into one change, held inside your limits. Every change is recorded in the Rule Log with the reason.
How it works in each mode
In Autopilot
Autopilot manages bids with the engine, not with rules you write. A rule you scope to a campaign Autopilot or Copilot is managing is saved and benched there, and resumes the moment that campaign is released back to you.
In Pilot
This is the Pilot cockpit. Every rule is one you wrote: your conditions, your actions, your schedule. Hit-counter rules check every hour, as each sync lands; scheduled rules run once a day, on the days you choose. Negative Targeting is its own rule type, adding negatives when a term meets your conditions.
Reacts same-day using intraday data. Falls back to daily reports.
Reacts same-day using intraday data.
Reacts same-day using intraday data.
A rule that raises a bid can't save without a ceiling. You set the limit, and the rule cannot climb past it.
Questions
Can one rule check more than one thing?
Yes. Stack conditions so they all have to be true, or group them so the rule fires when any group is. Conditions that read a performance window carry their own lookback, and you can skip the most recent days while Amazon is still settling them.
How often can a rule run?
Scheduled rules run once a day, on the days you choose — daily, every few days, weekly or monthly. Hit-counter rules check every hour, as each sync lands, and fire for each keyword once the clicks, impressions, spend or orders they count reach the number you set.
Will Copilot or Autopilot change or write my rules?
No. Rules are yours alone — Copilot and Autopilot never create a rule you can see or edit, and they never rewrite one you built. Bids they manage are computed by the engine, not by a rule with your name on it.
Can I build my own bid rules and still use AI?
Yes. In Pilot, your rules run as you wrote them. Turn on Copilot for any campaign if you want help with bids there. Or put a product on Autopilot and let Pulse Pilot manage it. The AI never writes your rules.
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