Inside Pilot

A hand with bids, when you want it.

A hand with bids, when you want it.

A hand with bids, when you want it.

Copilot is a switch inside Pilot, not a separate plan. Pilot is manual by default — every bid, every rule, your call. Turn Copilot on where you want a hand, and what you don't turn on stays exactly as you built it.

Copilot is a switch inside Pilot, not a separate plan. Pilot is manual by default — every bid, every rule, your call. Turn Copilot on where you want a hand, and what you don't turn on stays exactly as you built it.

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How it works

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COPILOTOPTIONAL BID HELP
Hand one campaign to the Autopilot engine.
Copilot is manual by default - every bid, every rule, your call. When you want a hand on a specific campaign, you enroll it. Enrolled campaigns run on the same engine that powers Autopilot, not a lesser version of it. Everything you don't enroll stays exactly as you built it.
Pick where it's headed
You choose a goal, not a formula - launching, growing, holding an ACoS, clearing stock, or winding down.
Five goals across a product's life
Optional target ACoS on top
Goal sets pace and step size
Opening judgment pass on day one
Reconfigure any campaign later
Reversible, precisely
Only your bid rules step aside while enrolled. Unenroll and they come back, armed the way you left them.
Your pause rules keep running
Your negation rules keep running
Your budget rules keep running
Only bid authority is handed over
Unenroll any time, no waiting window
Or hand over the hours
On campaigns you haven't enrolled, let the AI write the hour grid instead - a separate opt-in, per rule.
All 168 hours, authored for you
Built from your hourly Stream data
Rewritten every Sunday night
Its reasoning shown to you
Or keep painting the grid yourself
Configure & arm enrollment
These settings apply to the campaign you selected. Each can be reconfigured individually afterwards.
Norlend GC4 - 2026 - Research
Goal *
Launch
Brand-new product with little history. Bids to discover what converts without burning budget.
Expect: ACoS runs high while it learns.
Grow
Proven converter you want to scale. Pushes on winners and expands into new terms.
Expect: spend and sales climb together.
Optimize
Established product held to a specific ACoS. Trims the inefficient, holds the efficient.
Expect: converges to target over weeks.
Liquidate
Clearing stock fast. Bids for velocity, units sold over efficiency.
Expect: ACoS runs hot - that's the trade.
Wind down
Deliberately exiting. Steps bids down and stops chasing new terms.
Expect: a controlled taper, not a cliff.
TARGET ACOS (%) optional
25
Copilot will manage bids. Budget stays under your manual control.
BackEnroll campaign
The line that matters: Copilot never touches a rule you wrote yourself. It runs its own bid logic on the campaigns you enrolled and leaves yours alone - on enrolled campaigns they're set aside intact, everywhere else they run untouched.
COPILOTOPTIONAL BID HELP
Hand one campaign to the Autopilot engine.
Copilot is manual by default - every bid, every rule, your call. When you want a hand on a specific campaign, you enroll it. Enrolled campaigns run on the same engine that powers Autopilot, not a lesser version of it. Everything you don't enroll stays exactly as you built it.
Pick where it's headed
You choose a goal, not a formula - launching, growing, holding an ACoS, clearing stock, or winding down.
Five goals across a product's life
Optional target ACoS on top
Goal sets pace and step size
Opening judgment pass on day one
Reconfigure any campaign later
Reversible, precisely
Only your bid rules step aside while enrolled. Unenroll and they come back, armed the way you left them.
Your pause rules keep running
Your negation rules keep running
Your budget rules keep running
Only bid authority is handed over
Unenroll any time, no waiting window
Or hand over the hours
On campaigns you haven't enrolled, let the AI write the hour grid instead - a separate opt-in, per rule.
All 168 hours, authored for you
Built from your hourly Stream data
Rewritten every Sunday night
Its reasoning shown to you
Or keep painting the grid yourself
Configure & arm enrollment
These settings apply to the campaign you selected. Each can be reconfigured individually afterwards.
Norlend GC4 - 2026 - Research
Goal *
Launch
Brand-new product with little history. Bids to discover what converts without burning budget.
Expect: ACoS runs high while it learns.
Grow
Proven converter you want to scale. Pushes on winners and expands into new terms.
Expect: spend and sales climb together.
Optimize
Established product held to a specific ACoS. Trims the inefficient, holds the efficient.
Expect: converges to target over weeks.
Liquidate
Clearing stock fast. Bids for velocity, units sold over efficiency.
Expect: ACoS runs hot - that's the trade.
Wind down
Deliberately exiting. Steps bids down and stops chasing new terms.
Expect: a controlled taper, not a cliff.
TARGET ACOS (%) optional
25
Copilot will manage bids. Budget stays under your manual control.
BackEnroll campaign
The line that matters: Copilot never touches a rule you wrote yourself. It runs its own bid logic on the campaigns you enrolled and leaves yours alone - on enrolled campaigns they're set aside intact, everywhere else they run untouched.
COPILOTOPTIONAL BID HELP
Hand one campaign to the Autopilot engine.
Copilot is manual by default - every bid, every rule, your call. When you want a hand on a specific campaign, you enroll it. Enrolled campaigns run on the same engine that powers Autopilot, not a lesser version of it. Everything you don't enroll stays exactly as you built it.
Pick where it's headed
You choose a goal, not a formula - launching, growing, holding an ACoS, clearing stock, or winding down.
Five goals across a product's life
Optional target ACoS on top
Goal sets pace and step size
Opening judgment pass on day one
Reconfigure any campaign later
Reversible, precisely
Only your bid rules step aside while enrolled. Unenroll and they come back, armed the way you left them.
Your pause rules keep running
Your negation rules keep running
Your budget rules keep running
Only bid authority is handed over
Unenroll any time, no waiting window
Configure & arm enrollment
These settings apply to the campaign you selected. Each can be reconfigured individually afterwards.
Norlend GC4 - 2026 - Research
Goal *
Launch
Brand-new product with little history. Bids to discover what converts without burning budget.
Expect: ACoS runs high while it learns.
Grow
Proven converter you want to scale. Pushes on winners and expands into new terms.
Expect: spend and sales climb together.
Optimize
Established product held to a specific ACoS. Trims the inefficient, holds the efficient.
Expect: converges to target over weeks.
Liquidate
Clearing stock fast. Bids for velocity, units sold over efficiency.
Expect: ACoS runs hot - that's the trade.
Wind down
Deliberately exiting. Steps bids down and stops chasing new terms.
Expect: a controlled taper, not a cliff.
The line that matters: Copilot never touches a rule you wrote yourself. It runs its own bid logic on the campaigns you enrolled and leaves yours alone - on enrolled campaigns they're set aside intact, everywhere else they run untouched.

What it does

Pick where it's headed

You choose a goal, not a formula — launching, growing, holding an ACoS, clearing stock, or winding down. Set an optional target ACoS on top, and reconfigure it later whenever you want.

Every change on the record

Every bid Copilot changes goes into the Rule Log with the bid before, the bid after and the rule that moved it.

Switch it off any time

On a Copilot campaign only your bid rules step aside. Your pause, negative and budget rules keep running. Switch Copilot off and your bid rules take over again; bids stay where Copilot left them.

How it works in each mode

In Autopilot

Autopilot is the same engine running your whole account, hands-off. Copilot is that engine lent to the part of Pilot you choose — same engine, not a lesser version of it.

In Pilot

Everything stays in your Pilot tables, badged so you always know what Copilot owns — same columns, same bid history, same hour-by-hour view. You can hand over just the hours and keep painting the rest of the grid yourself.

Copilot never touches a rule you wrote yourself, and budget stays yours. Bids come from the same rule engine that runs Autopilot, inside the same ceilings. No AI sets or changes them.

Questions

What does Copilot actually take over?

Bid management on the Sponsored Products campaigns you switch it on for, and only there. Budget stays under your manual control, and your pause, negative and budget rules keep running untouched.

Can I see what it would do before letting it do anything?

No. Copilot has no preview. Switch it on for one campaign, and every bid it changes appears in the Rule Log with the bid before, the bid after and the rule that moved it.

What happens when I switch it off?

Your bid rules take over again, armed the way you left them. Bids stay where Copilot left them until you or a rule moves them.

Related features

Dayparting

→

Search-term harvest

→

Rank Tracker

→

Market benchmarks

→

Budget pacing

→

Campaign builder

→

Change log

→

TACoS

→

Sales Funnel

→

Keywords & Targets

→

Daily brief

→

Bid rules

→

Placement Performance

→

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$199/mo flat, no % of ad spend

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$199/mo flat, no % of ad spend

No credit card

Secure Amazon sign-in