COPILOTOPTIONAL AI ASSIST
Hand one campaign to the Autopilot engine.
Copilot is manual by default - every bid, every rule, your call. When you want a hand on a specific campaign, you enroll it. Enrolled campaigns run on the same engine that powers Autopilot, not a lesser version of it. Everything you don't enroll stays exactly as you built it.
Pick where it's headed
You choose a goal, not a formula - launching, growing, holding an ACoS, clearing stock, or winding down.
Five goals across a product's life
Optional target ACoS on top
Goal sets pace and step size
Opening judgment pass on day one
Reconfigure any campaign later
Watch before you commit
Shadow mode shows every bid it would have made without making one. Turn it off when you're convinced.
Full decisions, zero changes
Review it in Account Health
Bids only - budget stays yours
Cuts bids on clicks that never convert
Tunes placement modifiers
Reversible, precisely
Only your bid rules step aside while enrolled. Unenroll and they come back, armed the way you left them.
Your pause rules keep running
Your negation rules keep running
Your budget rules keep running
Only bid authority is handed over
Unenroll any time, no waiting window
Or hand over the hours
On campaigns you haven't enrolled, let the AI write the hour grid instead - a separate opt-in, per rule.
All 168 hours, authored for you
Built from your hourly Stream data
Rewritten every Sunday night
Its reasoning shown to you
Or keep painting the grid yourself
Configure & arm enrollment
These settings apply to the campaign you selected. Each can be reconfigured individually afterwards.
Norlend GC4 - 2026 - Research
Goal *
Launch
Brand-new product with little history. Bids to discover what converts without burning budget.
Expect: ACoS runs high while it learns.
Grow
Proven converter you want to scale. Pushes on winners and expands into new terms.
Expect: spend and sales climb together.
Optimize
Established product held to a specific ACoS. Trims the inefficient, holds the efficient.
Expect: converges to target over weeks.
Liquidate
Clearing stock fast. Bids for velocity, units sold over efficiency.
Expect: ACoS runs hot - that's the trade.
Wind down
Deliberately exiting. Steps bids down and stops chasing new terms.
Expect: a controlled taper, not a cliff.
TARGET ACOS (%) optional
25
Bid management will be AI-controlled. Budget stays under your manual control.
Shadow mode - recommended for testing
Shows you exactly what it would do, and makes no changes.
BackEnroll campaign
The line that matters: the AI never touches a rule you wrote yourself. It manages its own rules on campaigns you enrolled, and leaves yours alone - on enrolled campaigns they're set aside intact, everywhere else they run untouched.
COPILOTOPTIONAL AI ASSIST
Hand one campaign to the Autopilot engine.
Copilot is manual by default - every bid, every rule, your call. When you want a hand on a specific campaign, you enroll it. Enrolled campaigns run on the same engine that powers Autopilot, not a lesser version of it. Everything you don't enroll stays exactly as you built it.
Pick where it's headed
You choose a goal, not a formula - launching, growing, holding an ACoS, clearing stock, or winding down.
Five goals across a product's life
Optional target ACoS on top
Goal sets pace and step size
Opening judgment pass on day one
Reconfigure any campaign later
Watch before you commit
Shadow mode shows every bid it would have made without making one. Turn it off when you're convinced.
Full decisions, zero changes
Review it in Account Health
Bids only - budget stays yours
Cuts bids on clicks that never convert
Tunes placement modifiers
Reversible, precisely
Only your bid rules step aside while enrolled. Unenroll and they come back, armed the way you left them.
Your pause rules keep running
Your negation rules keep running
Your budget rules keep running
Only bid authority is handed over
Unenroll any time, no waiting window
Or hand over the hours
On campaigns you haven't enrolled, let the AI write the hour grid instead - a separate opt-in, per rule.
All 168 hours, authored for you
Built from your hourly Stream data
Rewritten every Sunday night
Its reasoning shown to you
Or keep painting the grid yourself
Configure & arm enrollment
These settings apply to the campaign you selected. Each can be reconfigured individually afterwards.
Norlend GC4 - 2026 - Research
Goal *
Launch
Brand-new product with little history. Bids to discover what converts without burning budget.
Expect: ACoS runs high while it learns.
Grow
Proven converter you want to scale. Pushes on winners and expands into new terms.
Expect: spend and sales climb together.
Optimize
Established product held to a specific ACoS. Trims the inefficient, holds the efficient.
Expect: converges to target over weeks.
Liquidate
Clearing stock fast. Bids for velocity, units sold over efficiency.
Expect: ACoS runs hot - that's the trade.
Wind down
Deliberately exiting. Steps bids down and stops chasing new terms.
Expect: a controlled taper, not a cliff.
TARGET ACOS (%) optional
25
Bid management will be AI-controlled. Budget stays under your manual control.
Shadow mode - recommended for testing
Shows you exactly what it would do, and makes no changes.
BackEnroll campaign
The line that matters: the AI never touches a rule you wrote yourself. It manages its own rules on campaigns you enrolled, and leaves yours alone - on enrolled campaigns they're set aside intact, everywhere else they run untouched.
COPILOTOPTIONAL AI ASSIST
Hand one campaign to the Autopilot engine.
Copilot is manual by default - every bid, every rule, your call. When you want a hand on a specific campaign, you enroll it. Enrolled campaigns run on the same engine that powers Autopilot, not a lesser version of it. Everything you don't enroll stays exactly as you built it.
Pick where it's headed
You choose a goal, not a formula - launching, growing, holding an ACoS, clearing stock, or winding down.
Five goals across a product's life
Optional target ACoS on top
Goal sets pace and step size
Opening judgment pass on day one
Reconfigure any campaign later
Reversible, precisely
Only your bid rules step aside while enrolled. Unenroll and they come back, armed the way you left them.
Your pause rules keep running
Your negation rules keep running
Your budget rules keep running
Only bid authority is handed over
Unenroll any time, no waiting window
Configure & arm enrollment
These settings apply to the campaign you selected. Each can be reconfigured individually afterwards.
Norlend GC4 - 2026 - Research
Goal *
Launch
Brand-new product with little history. Bids to discover what converts without burning budget.
Expect: ACoS runs high while it learns.
Grow
Proven converter you want to scale. Pushes on winners and expands into new terms.
Expect: spend and sales climb together.
Optimize
Established product held to a specific ACoS. Trims the inefficient, holds the efficient.
Expect: converges to target over weeks.
Liquidate
Clearing stock fast. Bids for velocity, units sold over efficiency.
Expect: ACoS runs hot - that's the trade.
Wind down
Deliberately exiting. Steps bids down and stops chasing new terms.
Expect: a controlled taper, not a cliff.
The line that matters: the AI never touches a rule you wrote yourself. It manages its own rules on campaigns you enrolled, and leaves yours alone - on enrolled campaigns they're set aside intact, everywhere else they run untouched.
What it does
Pick where it's headed
You choose a goal, not a formula — launching, growing, holding an ACoS, clearing stock, or winding down. Set an optional target ACoS on top, and reconfigure it later whenever you want.
Watch before you commit
Shadow mode shows every bid it would have made without making one. Full decisions, zero changes — reviewed in Account Health. Turn it off when you're convinced.
Reversible, precisely
Only your bid rules step aside. Your pause rules, your negation rules and your budget rules all keep running, and switching Copilot off brings your bid rules back armed the way you left them — no waiting window.
How it works in each mode
In Autopilot
Autopilot is the same engine running your whole account, hands-off. Copilot is that engine lent to the part of Pilot you choose — same engine, not a lesser version of it.
In Pilot
Everything stays in your Pilot tables, badged so you always know what Copilot owns — same columns, same bid history, same hour-by-hour view. You can hand over just the hours and keep painting the rest of the grid yourself.
Copilot never touches a rule you wrote yourself, and budget stays yours. Bids come from the same engine that runs Autopilot, inside the same ceilings, and the AI never sets one directly.
Questions
What does Copilot actually take over?
Can I see what it would do before letting it do anything?
What happens when I switch it off?
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