What it does
A campaign for every keyword
Choose Single and each keyword or target you enter becomes its own campaign, named from a template you build once — so every term gets its own budget, its own bid and its own read on performance.
Or one campaign, many ad groups
Choose Multi and you build one campaign holding as many ad groups as you need, each with its own products, keywords, match types, bids and negatives.
Hundreds at a time, from Excel
Download the Excel template, fill in a block per campaign, and upload .xlsx, .csv or .tsv. Keyword, product-targeting and auto campaigns all build from the same file, and you preview everything before anything is queued.
How it works in each mode
In Autopilot
Autopilot builds the structure for you: an Auto campaign to discover search terms, a Research campaign to test the promising ones, and exact-match campaigns for the proven winners — and it crossfades budgets so your existing campaigns aren't switched off overnight.
In Pilot
You build them. Pick the type — keyword, product targeting or auto — set the structure, the budget, the bidding strategy, placement multipliers, dates, portfolio and tags, then preview every row before a single campaign is created.
B0EXAMPLE34
wood cutting board set
bamboo chopping block
kitchen cutting board 3 pack
| Keyword | Match type | Bid ($) |
|---|---|---|
bamboo cutting board | Exact | 0.75 |
wood cutting board set | Exact | 0.75 |
cutting board oil
Nothing reaches Amazon until you press Queue All. Review lists every ad group, with its keywords, negatives and bid, first.
Questions
What's a single-keyword campaign, and why would I want one?
Can I build Sponsored Brands or Sponsored Display campaigns?
Can I create campaigns in bulk?
30-day free trial. Connect your Amazon account in under two minutes.
30-day free trial · No credit card required
Pulse Pilot automates your Amazon advertising — bids, dayparting, search-term harvesting, and budgets — and shows you the receipt for every dollar it moves.