What it does
A campaign for every keyword
Choose Single and each keyword or target you enter becomes its own campaign, named from a template you build once — so every term gets its own budget, its own bid and its own read on performance.
Or one campaign, many ad groups
Choose Multi and you build one campaign holding as many ad groups as you need, each with its own products, keywords, match types, bids and negatives.
Hundreds at a time, from Excel
Download the Excel template, fill in a block per campaign, and upload .xlsx, .csv or .tsv. Keyword, product-targeting and auto campaigns all build from the same file, and you preview everything before anything is queued.
How it works in each mode
In Autopilot
Autopilot builds the structure for you: an Auto campaign to discover search terms, a Research campaign to test the promising ones, and exact-match campaigns for the proven winners.
In Pilot
You build them. Pick the type — keyword, product targeting or auto — set the structure, the budget, the bidding strategy, placement multipliers, dates, portfolio and tags, then preview every row before a single campaign is created.
B0EXAMPLE34
wood cutting board set
bamboo chopping block
kitchen cutting board 3 pack
| Keyword | Match type | Bid ($) |
|---|---|---|
bamboo cutting board | Exact | 0.75 |
wood cutting board set | Exact | 0.75 |
cutting board oil
Nothing reaches Amazon until you press Queue All. Review lists every ad group, with its keywords, negatives and bid, first.
Questions
What's a single-keyword campaign, and why would I want one?
It's a campaign built around one keyword, so its budget, its bid and its numbers belong to that term alone. Choose Single in the builder and every keyword you paste in becomes its own campaign.
Can I build Sponsored Brands or Sponsored Display campaigns?
No — Pulse Pilot never creates Sponsored Brands or Sponsored Display campaigns. The builder creates Sponsored Products campaigns. Your existing Sponsored Brands and Sponsored Display campaigns run under your own rules; Copilot, Autopilot and budget pacing manage Sponsored Products, and pacing also covers Sponsored Display.
Can I create campaigns in bulk?
Yes. Download the Excel template — it arrives with a filled example for keyword, auto and product-targeting campaigns — fill in a block per campaign, and upload .xlsx, .csv or .tsv. You see a preview of everything the file will create before anything is queued.
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